PURPOSE

The Regional Sales Manager (RSM) – Canada is responsible for driving sales growth through a hybrid dealer and direct sales model. This role requires a solid technical sales approach, product knowledge, and negotiation skills to manage and expand the dealer network while also developing direct customer relationships in key markets. The ideal candidate will take a strategic approach to business development, leveraging technical demonstrations, customer engagement, and market intelligence to maximize sales opportunities and expand Kärcher Municipal’s footprint in Canada.

This is a highly visible, results-driven role requiring strong leadership, problem-solving, and relationship-building skills to ensure dealer success and direct sales growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Sales Growth & Business Development

- Develop and execute a sales strategy to achieve territory revenue targets.
- Drive dealer-led and direct sales across municipal, industrial, and commercial markets.
- Identify new business opportunities, cultivate relationships, and expand market presence.
- Build a pipeline of municipal tenders, private sector projects, and dealer-driven sales.

2. Dealer Network Expansion & Management

- Strengthen relationships with existing dealers and recruit new, high-potential dealers.
- Train, support, and provide sales tools to maximize dealer performance.
- Conduct monthly dealer check‑ins, ensuring engagement in forecasting, quotes, and demos.
- Implement dealer incentive programs and promotional strategies to drive sales growth.

3. Direct Sales & Key Account Management

- Manage direct sales opportunities with municipalities, government agencies,



and industrial customers.
- Build and maintain strong relationships with key decision-makers and procurement teams.
- Lead contract negotiations and pricing strategies for high‑value accounts.
- Ensure a high level of customer satisfaction through post‑sales engagement and follow‑ups.

4. Product Knowledge & Technical Demonstrations

- Conduct hands‑on equipment demonstrations showcasing Kärcher Municipal’s product capabilities.
- Develop a deep understanding of product applications and competitive advantages.
- Train dealers and customers on product features, operation, and maintenance.
- Work with technical support and aftersales teams to ensure product reliability and performance.

5. Strategic Market Planning & Intelligence

- Analyze regional sales data, market trends, and competitor activities to identify growth areas.
- Develop and execute territory sales plans and market expansion strategies.
- Provide regular sales forecasts and business updates to leadership.
- Collaborate with marketing to develop region‑specific campaigns and dealer promotions.

6. Negotiation & Pricing Strategy

- Develop and implement pricing and sales strategies tailored to market conditions.
- Ensure dealer pricing and discounts are aligned with business objectives.
- Negotiate contracts, bids,



and tenders with municipalities and large‑scale customers.

7. Reporting & Sales Performance Tracking

- Submit weekly and monthly sales reports tracking bookings, forecasts, and opportunities.
- Maintain accurate CRM records of customer interactions, pipeline status, and demo activity.
- Provide quarterly business reviews (QBRs) with dealers to ensure ongoing engagement and performance.

8. Cross‑Functional Collaboration

- Work closely with inside sales, marketing, product management, aftersales support, and service.
- Assist in trade shows, industry events, and dealer summits.
- Partner with the service and parts teams to ensure top‑tier customer support.

QUALIFICATION

- 5+ years of sales experience in municipal equipment, industrial machinery, or capital equipment.
- Proven experience in dealer management and direct sales.
- Strong technical sales and demonstration skills.
- Ability to analyze market trends and develop regional sales strategies.
- Experience in contract negotiations, pricing, and tender submissions.
- Excellent communication and relationship‑building skills.
- Proficiency in CRM and sales reporting tools (SAP Business One preferred).
- Willingness to travel extensively within Canada.
- Bilingual (English/French) is a plus.

Skills & Competencies

- Customer‑Focused: Able to communicate technical concepts clearly to all levels of customers and internal teams.
- Strong Presentation Skills: Ability to lead training sessions, demonstrations, and technical presentations.
- Problem‑Solving Mindset: Able to analyze and resolve complex service issues

📌 Regional Sales Manager (Canada)
🏢 Alfred Kärcher SE KG
📍 Canada