Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—togetherOur ValuesBest LifeWe believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive setting where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth MindsetWe are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One TeamFrom day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
ABC Fitness is becoming the intelligent operating system for the global fitness industry — the infrastructure that powers how 40M+ members are discovered, joined, engaged, and retained across 40,000 operators in 100+ markets. The layer that makes this possible is our API and AI orchestration platform: the control plane that governs how data, agents, partners, and external AI assistants securely access ABC's system of record, payments rails, and member intelligence.
As Director of Product for API & AI Orchestration, you will own this platform end-to-end and build the team and strategy behind it. You will set the vision for how ABC exposes its capabilities — to our 400+ integration partners, to internal teams building embedded AI experiences, and to a new generation of AI agents and assistants via the Model Context Protocol (MCP) — and stand up the roadmap, operating model, and commercial engine to deliver it. This is a rare mandate to build a new platform business at ABC:



the interface between our data moat and the AI-native fitness economy, and a durable, monetizable revenue line contributing to our 2030 target of 10% of revenue from AI, API, and data.
WHAT YOU’LL DOOwn the vision, strategy, and roadmap for ABC's API and AI orchestration platform — the control plane for access, permissions, audit, and monetization across the company — and align it with ABC's intelligent-OS and IPS platform strategy.
Build, lead, and grow a team of product managers, setting direction, coaching for growth, and establishing the operating rhythm and ways of working for the platform organization.
Define and own ABC's MCP strategy: how external AI assistants and agents discover and act on ABC capabilities (availability, pricing, booking, billing, member context) safely, with the right authentication, scoping, governance, and audit.
Own the platform P&L; thinking and commercial model: usage-based and tiered monetization, entitlements, metering, and packaging that turn platform access into a scalable revenue line.
Treat the API as a flagship product — set the standard for developer and partner experience across documentation, onboarding, versioning, SDKs, sandbox, and self-serve so partners and internal teams build faster and stay on the platform.
Partner with engineering, security, and compliance leadership to make access governance a first-class capability — granular permissions, consent, audit trails,



and compliance (GDPR, CCPA, PCI, SOC) built into the platform.
Act as a senior cross-functional leader across product, engineering, data, payments, GTM, and partnerships — building alignment, managing dependencies, and representing the platform in executive and board-level forums.
Shape the 400+ partner ecosystem strategy with business development, prioritizing the integrations, endpoints, and orchestration patterns that unlock the most partner and member value.
Define and own the KPIs and success metrics for the platform — adoption, partner activation, API reliability, and monetized consumption — and drive data-informed prioritization amid ambiguity and competing demand.
Serve as the internal and external evangelist for the platform, representing ABC with partners, prospective developers, analysts, and strategic customers.
WHAT YOU’LL NEED15+ years in product management, including experience leading and growing product teams (managing PMs or managers).
A track record of owning API, platform, or developer-facing products end-to-end — from strategy through delivery — and treating them as products others build on.
Demonstrated success building or scaling a platform, API, or ecosystem business, including its commercial and monetization model.
Strong technical fluency: able to set direction on REST/GraphQL APIs, authentication and authorization (OAuth, scopes, tokens), webhooks, versioning, and API governance with senior engineering leaders.
Proven ability to translate a high-level platform vision into strategy, business cases, org design, and prioritized delivery across multiple teams.
Executive presence and communication skills — comfortable influencing at the leadership and board level and nego

📌 Director of Product, API (Winnipeg)
🏢 ABC Financial
📍 Winnipeg