Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX30, highlighting us as one ofthe top performers on the TSX. We’re also honoured to be named a Greater Toronto Top Employer and recognized by Great Place to Work® as having the Best Workplaces for Women & Most Trusted Executive Teams, and included on TIME Magazine’s 2025 list of Canada’s Best Companies. These honours reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward.

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and LendCare.

If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you Join us, and together, let’s create a future of financial empowerment.

The Senior Manager, Brand & Integrated Marketing will lead the evolution and activation of our brand strategy, ensuring our brands are distinctive, relevant, and consistently expressed across the customer journey. Leading the Brand & Creative Centre of Excellence, this role will establish the standards, governance, tools, and capabilities required to bring our brands to life across key touchpoints,



while driving integrated marketing strategies and campaigns that connect brand, customer, and business objectives across channels and experiences.

Working closely with partners across Marketing, Product, Customer Experience, Analytics, Operations, Legal, and Compliance, this leader will translate business priorities into compelling customer propositions, creative platforms, and coordinated go-to-market plans. A natural collaborator, they will bring stakeholders together, build alignment, and drive initiatives from strategy through execution.

The role will also own brand health and marketing effectiveness measurement, leveraging customer, market, and performance insights to strengthen brand equity, optimize marketing investments, and demonstrate business impact. This is a great leadership opportunity for a strategic brand builder who combines creativity, commercial acumen, analytical thinking, and the ability to influence across a complex organization.

What will you be doing?

Brand Strategy & Stewardship

Lead the development and execution of brand strategy, positioning, architecture, identity, and voice, leveraging customer, market, competitive, and business insights to identify growth opportunities.

Champion a distinctive and consistent brand experience across customer and employee touchpoints.





Act as a trusted advisor and advocate for brand strategy across the organization.

Brand & Creative Centre of Excellence

Lead the Brand & Creative Centre of Excellence, establishing the standards, governance, tools, and processes that enable consistent, high-quality brand execution.

Drive creative excellence by leveraging customer insights, performance data, and best-in-class briefing, review, and feedback practices.

Lead agency and creative partnerships while championing innovative technologies and AI-enabled solutions.

Integrated Marketing Strategy & Campaigns

Develop and execute integrated marketing strategies that align brand, product, digital, acquisition, lifecycle, content, and customer experience objectives.

Lead the end-to-end development and execution of major campaigns, establishing explicit objectives, budgets, timelines, stakeholder accountabilities, and measures of success.

Partner cross-functionally to deliver cohesive customer experiences and measurable business outcomes.

Balance long-term brand building with near-term commercial objectives through disciplined planning and prioritization.

Brand Health, Insights & Effectiveness

Own the brand health and marketing effectiveness measurement framework, including reporting on key brand and business performance metrics.

Translate customer, market, brand, and campaign insights into actionable recommendations that strengthen brand equity and marketing effectiveness.

Identify emerging customer, competitive, and market opportunities that influence strategy and drive growth.

Partner with Analytics, Finance, Customer Experience, Product, and agency teams to continuously improve measurement methodologies and decision-making.

📌 Senior Manager, Brand (Winnipeg)
🏢 goeasy
📍 Winnipeg