The Manager, Marketing & Communications, is responsible for developing and executing internal and external marketing and communications strategy and plans that support Canuck Place Children's Hospice (CPCH) strategic priorities, drive fundraising, raise brand awareness, and advance organizational goals for diversity and inclusion. The Manager is responsible for fostering connections between CPCH supporters, media, and the work and programs at CPCH. Working collaboratively with internal teams, patient-family partners, media, and marketing agency vendors, they will implement integrated activities that support the organizations' strategic priorities and fundraising goals. In addition, the Manager provides supervision and guidance to identified members of the Marketing and Communications team. RESPONSIBILITIES - 100%

Project Management - 30%

Proven experience in project management - excellent at managing multiple projects and campaigns and meeting tight timelines. Ensures brand strategy, voice, and identity are maintained through multi-channel campaigns. Responsible for supporting the strategy, planning, execution, and reporting for fundraising and stewardship events and key partner activations in collaboration with the events team Responsible for supporting the strategy, planning, and execution for key partner activations Responsible for supporting the strategy, planning, execution, and reporting for advertising campaigns with partner agency Works cross-functionally with other departments to support integrated strategies across various communication platforms to elevate overarching organizational initiatives Media & PR - 20%

Develops proactive,



integrated media relations pitches through researching story ideas and promoting opportunities through liaison with staff and families Supports issues management in collaboration with Director, Marketing and Communications and Chief Communications Officer Responds to and organizes media inquiries and requests, pursues earned media opportunities, writes press releases/media advisories, tracks broadcast media statistics Tracks media performance and provides reports Develops and leads the media training program for staff & families and prepares staff for media interviews People Management - 20%

This role directly manages the following positions: Clinical Communications & Marketing Officer Officer, Marketing & Communications II Strategic Planning and Budget - 10%

Works closely with the Director, Marketing & Communications on the development and execution of integrated strategies, including managing the Integrated Strategy budget Responsible for the strategy, development, and execution of the annual internal communications plan including goals, key messaging, communication channels, and tactics. Develops, leads, and executes earned media strategy and execution, raising awareness about CPCH Works cross-functionally with other departments to support an integrated strategy across various communication platforms to elevate the CPCH brand and drive fundraising Internal Communications - 10%

Work closely with leaders and key internal collaborators to ensure that internal communication is transparent, consistent,



and aligned with organizational strategic priorities and values Provide guidance on internal communications to teams across the organization and elicit feedback in the form of surveys and other appropriate methods to ensure compliance, commitment, and understanding Monitor and measure the effectiveness of internal communications, and make recommendations for improvement based on feedback and data analysis Create and manage the internal communications calendar to ensure internal communications are timely, effective, and relevant Lead the DEIB communications along with the Development team lead on the internal committee Family Engagement - 5%

Understands the power of storytelling in donor awareness, engagement, and stewardship. Supports annual content plan with video production and execution. Works with CPCH patient-family partners, with compassion, to write and share their story to support the development of content for fundraising campaigns and events Brand - 5%

Responsible for maintaining a consistent brand voice and identity to ensure consistency in core messaging to audiences across collateral, campaigns, channels, and platforms. Supports the development and maintenance of a CPCH inclusive style guide to support CPCH staff with writing and creating CPCH messaging materials to ensure consistent identity and guidelines for a continuous brand experience. Assumes other related responsibilities, as assigned. EDUCATION AND EXPERIENCE

Related degree or diploma, preferably in English/Communications/Marketing, coupled with a minimum of 5 years progressive communications experience including 3+ years managing external relationships including printers, agencies, and managing media relations to protect and el

📌 Manager, Marketing (Winnipeg)
🏢 Canuck Place
📍 Winnipeg