Job Description
Job DescriptionReporting to the Director, Marketing & Fan Engagement, this role plays a key part in developing and delivering marketing and brand initiatives to Rider Nation and external stakeholders. The Manager, Marketing & Fan Engagement, will lead a team focused on marketing strategy, digital engagement, data-driven lifecycle marketing, and fan conversion.

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Key Responsibilities
Marketing Strategy & Execution

* Develop and implement marketing strategies to grow the Rider brand, drive ticket sales, and enhance fan engagement.
* Oversee the brand's presence across all marketing channels, ensuring cohesive messaging and alignment with organizational objectives.
* Collaborate with internal and external creative teams to develop digital and traditional marketing assets.
* Lead advertising efforts by working closely with the Club's ad agency on campaign ideation, media planning, and execution.
* Optimize advertising strategies to ensure maximum reach, engagement, and ROI across digital, broadcast, print, and out-of-home channels.
* Proactively developing creative programs to drive revenue streams, digital traffic, fan engagement, fan rewards, data acquisition and sales conversion. Lifecycle Marketing & Fan Engagement

* Lead lifecycle marketing initiatives that utilize data-driven insights to drive fan conversion and retention.
* Develop and execute creative strategies to acquire fan data through channels, including digital campaigns, ticketing initiatives, contests, activations, and in-game experiences.
* Ensure every marketing initiative incorporates a data acquisition component, strengthening the club's marketable fan base.
* Partner with the Manager, Game Entertainment & Community to strategically integrate community events into the broader fan engagement strategy,



ensuring data capture and digital engagement follow-up.
* Utilize CRM and digital marketing tools to build fan segments, create personalized engagement strategies, and analyze campaign effectiveness.
* Lead the development and execution of email marketing campaigns that drive fan engagement, ticket sales, and sponsor activations.
* Lead the Lifecycle Marketing Specialist to optimize email journeys, automations, and segmentation strategies.
* Work with Lifecycle Marketing Specialist on maximizing opportunities through all digital mediums, including but not limited to Riderville, the Rider App, and SMS. Partnerships & Sponsorship Activation

* Collaborate with the Partnerships Department to support marketing-related sponsor activations and initiatives.
* Work closely with the Manager, Content & Creative to develop and deliver partner-related social media content.
* Partner with the Manager, Game Entertainment & Community to integrate sponsor assets into in-game experiences and community activations. Digital & Social Media Strategy

* Oversee the social media strategy, ensuring alignment with the club's brand and objectives.
* Oversee the Social Media Coordinator to develop content strategies that enhance digital engagement.
* Leverage analytics to refine social media engagement strategies and increase fan interaction. Data & Insights-Driven Marketing

* Oversee the Business Intelligence Specialist to analyze fan data,



evaluate marketing program effectiveness, and develop audience insights to inform strategy.
* Ensure all marketing initiatives are aligned with data-driven decision-making and measurable ROI.
* Work with the Business Intelligence Specialist to manage the Rider Huddle and work with Departments internally to use it to its fullest capacity.
* Work with Insightrix on delivering Roughrider Brand Survey throughout the season. RequirementsWhat's needed to be successful in this role?

* Progressive marketing experience, including experience in a leadership or management capacity.
* Post-secondary education in Marketing, Business, Communications, or a related field.
* Strong understanding of digital marketing, content marketing, social media, email marketing, and campaign execution.
* Proven ability to develop and execute marketing strategies that support business objectives and drive audience engagement.
* Forward-thinking approach with the ability to identify trends, opportunities, and cutting-edge ways to strengthen the brand.
* Strong communication and brand management skills, with the ability to maintain a consistent voice across all external channels.
* Exceptional organizational skills and attention to detail, with the ability to manage multiple projects and shifting priorities.
* Ability to work with speed, urgency, and accuracy in a fast-paced environment.
* Strong problem-solving skills with a proactive, solution-oriented mindset.
* Experience leading, mentoring, or managing people while fostering a collaborative and accountable team environment.
* Creative thinker who is willing to challenge conventional approaches and continually evolve the brand.
* Demonstrated professionalism, integrity

📌 Manager, Marketing (Winnipeg)
🏢 Linux User Group
📍 Winnipeg