Content & Digital Marketing Specialist

Reporting to the Communications, Marketing and Public Relations Manager, the Content & Digital Marketing Specialist will play a key role in building, optimizing, and scaling ARAG's digital marketing performance across channels.

This is not a traditional content role. It is a hybrid position at the intersection of data, technology, and content, ideal for someone who enjoys improving how things work, not just executing campaigns.

The successful candidate will bring a strong analytical mindset and hands-on experience with digital platforms, marketing tools, and content strategy. They will be responsible for turning campaigns into high-performing digital experiences, improving user journeys, and driving measurable results across web, email, and social channels.

What will you do?

- Own and optimize digital marketing performance across website, email, and social channels, with a focus on measurable results.
- Lead SEO and GEO strategy, including keyword research, content structuring, and optimization for search engines and AI-driven discovery.
- Translate campaigns into multi-channel content across web, email, social, and blog formats.
- Analyze campaign performance, user behaviour, and conversion data, and translate insights into actionable improvements.
- Optimize website content, structure, and user journeys to improve discoverability, user experience, and conversion rates.
- Own and manage marketing tools and platforms, ensuring they are effectively integrated and utilized.
- Build and execute automated email campaigns and nurture journeys to support lead generation and engagement.




- Conduct content audits and repurpose existing materials into high-performing digital assets.
- Manage and grow social media presence with a focus on engagement and reach.
- Support and optimize paid campaigns (search, social, display).
- Collaborate with internal teams and external partners to deliver digital initiatives effectively.
- Stay current on digital marketing trends, tools, and evolving AI-driven practices, applying them to improve performance.
- Take ownership of projects and proactively identify opportunities to improve how digital marketing is executed and scaled.

About You:

- 4-7+ years of experience in digital marketing, growth marketing, or a similar role.
- Strong analytical mindset with experience using tools such as Google Analytics, dashboards, or similar platforms.
- Hands-on experience with SEO (technical and content), website optimization, and CMS platforms.
- Experience with email marketing and marketing automation tools (e.g., Mailchimp, HubSpot, or similar).
- Hands-on experience with paid media platforms (Google Ads, LinkedIn, Meta, etc.).
- Strong writing and content development skills across digital channels.
- Strong visual and design skills, with the ability to create polished,



on-brand digital assets (social content, email layouts, landing pages, marketing materials) using Adobe Creative Suite.
- Good understanding of layout, typography, and visual hierarchy, with attention to detail and brand consistency.
- Comfortable working with marketing technology and troubleshooting backend issues when needed.
- Ability to manage multiple projects and priorities in a quick-paced environment.

Nice to Have

- Experience in B2B, insurance, financial services, or a regulated industry.
- Familiarity with CRM systems and lead lifecycle management.
- Experience with A/B testing and conversion rate optimization.
- Experience leveraging AI tools to enhance marketing workflows.

Why Join ARAG?

- Be part of a growing organization shaping the future of legal expense insurance in Canada.
- Work on high-impact campaigns and strategic initiatives.
- Opportunity to build and evolve digital marketing capabilities from the ground up.
- Collaborative environment with room to innovate and make a measurable impact.

We Offer:

- Competitive Base Salary including annual bonus plan
- Generous Employer Paid Benefits Plan, including RSP matching & Fitness Credit
- Location is a combination of remote work from home and from our head office in the heart of Toronto's Financial District

ARAG Legal Solutions Inc., part of the ARAG Group, is a global leader in legal expense insurance operating in19 countries offering an innovative and comprehensive range of legal expense products and services for brokers, underwriting agents and

📌 Content & Digital Marketing Specialist (Canada)
🏢 ARAG Services
📍 Canada