22 Oct
|
WPIC Marketing + Technologies
|
Canada
22 Oct
WPIC Marketing + Technologies
Canada
You’re a strategic, client-first operator with a strong background in marketing, social, and e-commerce, ideally from an agency, consulting, or integrated brand environment. You thrive in fast-moving, multi-market programs and are comfortable owning relationships end to end, from strategy through execution and optimization. You know how to translate business goals into market-specific activations across China, and you’re fluent in working with cross-functional, cross-cultural teams. Equally comfortable with data, storytelling, and stakeholder management, you’re energized by driving measurable client impact, long-term partnerships, and commercial growth across China, Japan, Korea, and Southeast Asia.
This is not a Sales or Business Development Key Account Manager role. You'll serve as the strategic advisor and primary relationship owner for a portfolio of international brands, helping them grow within China's digital commerce ecosystem and across Asia through market strategy, program leadership, and cross-functional execution.
Highlights of What You’ll Do
Reporting to the COO and the VP of Engagements, a typical day will involve:
- Serve as the primary point of contact for assigned key accounts, owning client onboarding, ongoing communications, and long-term account strategy
- Lead end-to-end client programs, managing scope, timelines, budgets, deliverables, and expectations across multiple workstreams
- Act as a trusted advisor to clients, providing strategic guidance on brand growth, market entry, and e-commerce expansion
Go-to-Market & Brand Strategy
- Support brand teams with market-specific insights,
localization strategy, and channel recommendations
- Contribute to the development of brand plans, including campaign strategy, promotions, pricing, and merchandising direction
- Act as a subject matter expert on the online marketplace ecosystems in China, advising clients on best practices and evolving trends
Revenue Growth & Account Expansion
- Identify and lead opportunities for upselling, cross-selling, and program expansion within existing accounts
- Educate clients on the full WPIC offering and introduce new capabilities as client needs evolve
Cross-Functional Program Management
- Coordinate work across multiple regions and time zones, ensuring clarity of ownership and alignment on priorities
- Collaborate with other Key Account Managers, Strategy Leads, and POD Leaders on shared or overlapping client initiatives
- Ensure a consistent, high-quality client experience across all touchpoints and deliverables
Performance Analysis, Reporting & Storytelling
- Own program and store performance tracking, including KPIs, financial metrics, and campaign effectiveness
- Produce clear, actionable reports and insights for clients and internal stakeholders
Market & Competitive Insight
- Conduct ongoing market and competitive analysis across China's e-commerce ecosystems
- Monitor emerging platforms, consumer behavior shifts, and regulatory or operational changes
- Translate insights into practical, market-specific recommendations for clients
What You’ll Bring Along
Must-Haves:
- 3-7 years of experience in agency, consulting, brand management, e-commerce, marketing, or professional services
- Strong background in client-facing roles, managing complex programs and senior stakeholders
- Demonstrated experience in go-to-market strategy, brand activation, or e-commerce programs
- Strategic command of the online marketplace ecosystems in China
- Proven ability to manage cross-functional, geographically dispersed teams
- Strong analytical skills with the ability to interpret data and turn insights into action
- Excellent verbal and written communication skills in a client-facing environment
- High level of ownership, accountability, and comfort operating with ambiguity
- Strategic thinker with robust executional discipline
- Client-first mindset with a passion for service excellence
- Highly organized, self-directed, and comfortable in fast-paced environments
- Robust interpersonal skills and cultural sensitivity
- Balanced IQ and EQ: able to lead with both data and empathy
- Fluency in Mandarin
Nice-to-Haves:
- Background in integrated or digital services agencies is an asset
- Experience managing end-to-end e-commerce programs or marketplace operations is an asset
- Exposure to pro
📌 Key Account Manager (Canada)
🏢 WPIC Marketing + Technologies
📍 Canada