About Fresh Prep
Join Fresh Prep — a dynamic leader revolutionizing how Canadians experience food through sustainable meal kit delivery. As one of Canada's fastest-growing companies and a certified B Corporation, we're committed to making it easier for people to eat well and live better.
We're proud to be recognized as a workplace where innovation meets impact. Our numerous accolades—including BC's Top Employers 2025, placement on The Globe and Mail's prestigious Canada's Top Growing Companies list and recognition as one of Deloitte’s Best Managed Companies—reflect our commitment to excellence in both customer experience and employee satisfaction. Our collaborative culture brings together passionate food lovers, sustainability champions, and tech innovators who are reshaping the future of food delivery.

About the Role

We’re looking for a Senior Manager, Growth to shape and lead Fresh Prep’s new customer acquisition strategy across our performance and mid-funnel channels, with a particular focus on paid social (Meta), affiliates, influencer, and print, while supporting broader media planning.
This is a high-impact role with meaningful influence over strategy, execution, budgets, and results.
You will be responsible for driving efficient, scalable customer acquisition, by owning channel performance, improving conversion, creative performance, and overall funnel efficiency.
What You'll Be Doing
Acquisition Strategy & Budget Ownership
Shape Fresh Prep’s new customer acquisition strategy, setting acquisition budgets, channel mix, and investment prioritiesResponsible for strategic budget allocation across performance and mid-funnel channelsManage day‑to‑day budget, pacing,



and forecastingSupport annual and quarterly planning cycles with clear performance insights and scenario modellingChannel Ownership & Performance
Lead execution and performance across:
Paid social (Meta) (primary performance driver)Affiliates and partnershipsInfluencer and creator‑led acquisitionPrint and offline acquisition levers
Support planning, measurement, and optimization of mid‑funnel channels including Video, OOH, DRTV, audio, sponsorships, and partnershipsManage agencies and vendors where applicableCreative Strategy & Testing
Lead direct‑response creative strategy and experimentation, especially on MetaBuild structured creative testing frameworks (angles, formats, hooks, offers)Partner with Brand to ensure performance learnings inform broader creative developmentCRO & Funnel Optimization
Partner closely with the Growth Product Manager to improve conversion across landing pages and sign‑up flowsUse channel and creative insights to inform CRO priorities and experimentationHelp close the loop between media, creative, and on‑site performanceUnit Economics & Decision Making
Maintain a robust understanding of CAC, LTV, contribution margin, and payback by channelEvaluate performance through an incrementality and efficiency lensUse data to inform confident recommendations on where to scale, hold, or pull back investmentLeadership & Collaboration




Manage and develop one direct reportAct as a senior operator and thought partner within the Growth teamWork cross‑functionally with Brand, Product, Analytics, and Finance to align strategy and executionWho You Are
5+ years of relevant experience in growth or performance marketing, ideally in subscription, DTC, or consumer techHands‑on experience with Meta (account structure, creative testing, scaling, attribution)Experience contributing to acquisition strategy and budget planningStrong background in direct‑response creative testing and scalingClear understanding of unit economics and marketing efficiencyExperience working across both performance and mid‑funnel channelsComfort with managing meaningful budgets, forecasting, trade‑offs, and making trade‑offs across channelsExperience collaborating closely with Brand, Product, UX, and AnalyticsWhat You Can Expect
Compensation: $120,000
- $130,000 per yearHybrid work arrangements with the opportunity to work from our vibrant offices in East Vancouver at our HQ or in Saint‑LaurentAn energetic, inclusive workplace where your voice matters and your contributions drive real impactComprehensive health benefits package including medical, dental, vision, and life insuranceExclusive food perks that let you experience our amazing productsA culture that celebrates innovation, encourages professional development, and supports work‑life balanceThe opportunity to be part of a certified B‑Corporation making a tangible difference in sustainable food systemsEqual Opportunity Employer Statement
Fresh Prep is an Equal Opportunity Employer (EOE) and prohibits discrimination of any kind. We value diversity at our company and at all job levels our goal is to be diverse, inclusive and representative of the c

📌 Senior Manager, Growth (Toronto)
🏢 Fresh Prep
📍 Toronto