Position Title:
Sr Director, Global Marketing Planning and Capability
Position Type:
Regular - Full-Time
Requisition ID:
41254
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About The RoleThe Sr. Director, Marketing Planning & Capability is a strategic and operational leader responsible for building and leading McCain’s end-to-end marketing planning ecosystem, including media strategy/investment governance and marketing operations (process, tools, performance, and capability development). This role ensures marketing is insight-led, integrated, scalable, and measurable, enabling McCain to deliver brand growth, customer impact, and commercial outcomes across Retail and Foodservice markets.
This leader reports to the VP, Global Marketing and sits on the Global Marketing team. They will partner closely with Global & Regional Marketing, Digital/eCommerce, Sales/Commercial, Finance, Insights & Analytics, and agency partners to create a consistent operating model, raise marketing maturity, and optimize investment effectiveness.
What you’ll be doing.Integrated Marketing Planning & GovernanceOwn and evolve McCain’s marketing planning system to drive alignment, speed, and effectiveness:
Lead the annual/quarterly integrated marketing planning processes (including portfolio/brand priorities, campaign calendars, and go-to-market readiness).
Establish and govern a consistent set of planning standards, templates, decision rights, and stage gates across regions/business units.
Ensure plans integrate across brand, innovation,



customer marketing, digital/eCommerce, CRM/loyalty (where applicable), and PR/owned channels.
Translate enterprise and category strategy into explicit marketing priorities, outcomes, and investment requirements.
Partner with Finance to strengthen marketing investment planning, phasing, and accountability.
Outputs you own: annual marketing plan cadence, integrated calendar, strategic briefs, investment governance, readiness checklists, and executive updates.
Media Strategy, Investment Stewardship & Agency GovernanceProvide executive leadership to ensure McCain’s media delivers maximum business impact:
Define McCain’s media vision and operating principles (balance of brand building vs. demand generation;

full-funnel approach).
Own media investment governance: allocation frameworks, optimization rules, and performance standards.
Lead the evolution of media strategy across channels (digital, social, video/CTV, retail media, search, OOH, audio, and other market-relevant channels).
Drive a consistent approach to audience strategy, targeting, creative rotation, and measurement across markets.
Govern agency ecosystems (media, creative, performance, production) including briefing standards, performance scorecards, scope clarity, and cost/value effectiveness.
Outputs you own:



media playbook, investment guardrails, agency governance model, testing roadmap, and performance scorecards.
Marketing Operations (Ways of Working, Process Excellence, Tools)Build an operating model that enables speed, quality, and consistency:
Design and implement McCain’s marketing operating model, including workflows, roles, RACI, and cross-functional handoffs.
Standardize key processes, including:
Campaign planning and execution
Creative and content intake/production
Compliance and approvals (e.G., claims, legal, brand standards)
Asset management and reuse
Lead continuous improvement to reduce cycle time, increase quality, and enable scale across markets.
Own marketing vendor/partner operations where relevant (SOWs, governance, performance tracking).
Outputs you own: operating model, workflow maps, intake/briefing process, SLA/cycle-time metrics, and continuous improvement roadmap.
Marketing Capability Building (People + Practice + Platforms)Advance Marketing Maturity Across McCain Through Structured Capability Development
Create a Marketing Capability Roadmap aligned to business priorities (e.G., media effectiveness, shopper/retail media, content systems, measurement, planning excellence).
Develop and deploy training, toolkits, and communities of practice across regions and teams.
Partner with HR/L&D; to build sustainable talent development: skills frameworks, onboarding, and leadership development for marketing capabilities.
Drive adoption of best practices in brand building, performance marketing, and integrated communications.
Outputs

📌 Sr Director, Global Marketing Planning And Capability (Toronto)
🏢 McCain Foods
📍 Toronto