About the Role We are looking for a Senior Editor to help build The CTO Club into a trusted, community‑powered media brand for engineering, AI, and technology leaders. This role is responsible for growing loyal, engaged audiences through authoritative, practitioner‑led editorial experiences across articles, newsletters, social media, short‑form video, narrative video, podcasts, livestreams, events, and strategic partnerships. It is not a traditional editing role focused only on publishing content;

it is an audiencegrowth and editorial leadership role centered on creating serious‑fun, decision‑support content that helps technology leaders make better decisions, discover better tools and workflows, and navigate the changing realities of modern engineering leadership.
What You’ll Be Doing
Build engaged, community‑powered editorial experiences.
Create serious‑fun, expert‑driven editorial and audience experiences that grow subscribers and increase engagement.
Assign, edit, write, and publish editorial content across articles, newsletters, social media, short‑form video, narrative video, podcasts, livestreams, events, and community formats.
Develop content informed by real practitioner insight, including interviews, contributor conversations, engineering communities, surveys, Q&A;, and social listening.
Create audience experiences focused on engineering leadership, AI adoption, scalability, platform reliability, developer productivity, infrastructure, security, and up-to-date technology execution.
Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences.
Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets,



reports, and community assets.
Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance.
Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement.
Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, infrastructure, AI, and practitioner‑led content.
Build content that helps technology leaders understand what to do, how to do it, and what tools, systems, workflows, or approaches can help.
Improve SEO‑driven and community‑driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys.
Build topical authority around engineering leadership, AI implementation, infrastructure, developer workflows, security, scalability, and operational execution.
Produce and improve decision‑support formats such as tools/tech roundups, benchmark reports, State of AI reports, engineering playbooks, expert interviews, surveys, member exclusives, and lead magnets.
Use analytics tools to guide optimization and experimentation.
Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance.
Monitor performance across subscriber growth, newsletter clicks, AI visibility,



topical authority, engagement, and discoverability.
Share learnings, experiments, and repeatable editorial playbooks across the organization.
Expand audience reach, relationships, and distribution.
Identify, recruit, and manage engineering contributors, AI practitioners, technical SMEs, partners, and executive voices.
Build contributor → content → audience → community growth loops.
Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships.
Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels.
Collaborate on co‑created reports, research, surveys, multimedia initiatives, and strategic partnerships.
Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful.
Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence.
Track relationship‑building and distribution performance based on subscriber growth, newsletter engagement, authority signals, and audience quality.
How Your Success Will Be Measured
Growth in ICP subscriber acquisition
Increased newsletter clicks and audience engagement
Growth in returning audience behavior and repeat visits
Increased authority signals, search visibility, and AI discovery presence
Performance of decision‑support and practitioner‑led content
Audience participation and contributor engagement
Growth in non‑organic and community‑driven traff

📌 Senior Editor, The Cto Club (Calgary)
🏢 The CTO Club
📍 Calgary