We’re a creative consultancy. That means we put creativity at the center of all our thinking—be it strategic consulting, design and advertising or product and service design. If you believe in the power of creativity to transform how people think and behave, you’re in the right place.
OverviewWe are creating a new leadership role to guide our Maker team into its next chapter. This leader will oversee video production, digital execution, and studio operations while actively transforming how production is conceived, built, and monetized in a rapidly evolving communications landscape.
This role is equal parts creative leader, technical translator, and change agent. While foundational knowledge of traditional production and studio workflows is required, the primary mandate is to accelerate digital-first, AI-enabled production models that unlock new revenue streams, improve speed to market, and expand creative possibility.
Success in this role requires the ability to influence creative direction through production innovation—ensuring that technology and making are not a downstream service, but a core creative capability from concept through execution.
Responsibilities
Identify and pilot AI tools across ideation, design, motion, editing, versioning, and localization
Redesign workflows to increase efficiency, reduce friction, and future-proof delivery
2. Drive New Revenue Streams
Partner with leadership to develop new production offerings enabled by AI, automation, and modular content
Translate emerging technologies into client-ready capabilities and pricing models
Support business development by clearly articulating modern production value.
3.



Technical & AI Fluency
Maintain hands‑on understanding of AI and creative technology tools relevant to creativity (e.G. generative design, motion, copy, asset management, workflow automation)
Act as a bridge between creative ambition and technical execution
Establish best practices, governance, and ethical use of AI
4. Cross-Functional Leadership
Collaborate closely with strategy, creative, media, and account teams to integrate modern thinking early
Work closely with our sister agency ThePub to ensure unified platforms and scaled learnings
Educate internal teams and clients on what’s possible, and what’s next
Help shape long‑term vision and operating models
Oversee multi‑disciplinary team, empowering direct reports to manage day‑to‑day streams
QualificationsProven experience leading multidisciplinary teams across
digital, video, and studio, with a clear bias toward
technology-enabled delivery models, and how they are embedded early in the creative ideation process.
Strong working fluency in AI and creative technology, including:
Generative AI tools for design, motion, copy, and content versioning
Emerging use cases across content management, personalization, and scale
Ability to




speak both creative and technical languages —comfortable translating business and creative ambition into technical requirements, roadmaps, and resourcing plans
Demonstrated experience
shaping or executing an AI roadmap, including:
Evaluating tools and platforms
Understanding build vs buy decisions
Anticipating infrastructure, data, and staffing needs
Enough technical depth to:
Partner effectively with creative, developers, engineers, and platform teams
Assess feasibility, timelines, and risk
Identify when specialized talent or external partners are required
Experience working with
digital platforms and internal tools
(e.G., websites, CMS, DAMs, workflow systems), with an understanding of how AI can enhance, automate, or scale them
Comfort operating in creative environments where systems are
iterative, evolving, and imperfect, with the judgment to prioritize what matters most.
Strong change leadership skills, able to bring teams along through current tools, new ways of working, and new expectations without eroding morale or craft.
Commercial and operational mindset, understanding how technical decisions impact
speed, margin, scalability, and revenue growth.
Why This Role MattersThis is not a maintenance role. It exists to redefine our team as a growth engine, not a cost center, balancing respect for craft with the urgency to evolve.
Additional InformationWe’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.
Transparency matters to us. The salary range for this position is CAD $170,000.00-$180,000.00 pe

📌 Vp Creative Technology (Toronto)
🏢 Leo Toronto
📍 Toronto