Reports to: VP, Canada - The Orchard

Work Location: Toronto

Salary Grade: 30/31

Salary Range: 60,000 - 80,000 CAD

Job Type: Full time / Permanent

Work Arrangement: At least four (4) days/week onsite, 37.5 hours a week

We are seeking an experienced, strategic, and creative Marketing Manager to lead marketing initiatives for priority artists and releases in Canada. This role is ideal for someone with strong knowledge of the Canadian music landscape, deep understanding of digital platforms and fan engagement, and a passion for building impactful, data‑driven marketing campaigns.

You will oversee end‑to‑end campaign strategy, execution, and performance for artists and label partners—collaborating closely with teams across marketing, audience development, creative, and commercial. You’ll use insights, cultural understanding, and innovative marketing approaches to drive growth, visibility, and engagement across multiple genres and audiences. This is a hands‑on, rapid‑paced role that may occasionally require evening or weekend work to support global releases and time zones.

What You'll Do

- Strategic Marketing Leadership – Lead the development and execution of integrated marketing strategies for priority artists and releases across Canada, owning campaign planning, rollout strategies, execution and measurement.
- Client & Partner Management – Act as the primary marketing point of contact for assigned artist, label, and management partners, providing strategic counsel and building strong relationships.
- Creative Direction & Campaign Development – Conceptualize and execute creative, high‑impact marketing campaigns that resonate with Canadian audiences, exploring content, fan engagement, merchandising, influencer partnerships, and digital storytelling.
- Performance Analytics & Optimization – Track and analyze campaign performance across streaming, social, and digital platforms;

present insights,results, and actionable recommendations;





use data to inform content strategy and targeting.
- Cross‑Functional Collaboration – Collaborate with Paid Media, Audience Development, Creative, DSP/Commercial, CRM, and other teams to ensure cohesive and impactful campaigns.
- Innovation & Market Growth – Stay ahead of emerging platforms and trends, integrate new approaches, identify partnership opportunities, and proactively seek new artist and label opportunities within Canada.
- Leadership & Internal Contribution – Contribute to a culture of collaboration, accountability, and creative excellence.

Who You Are
- 5+ years of experience in music marketing, entertainment marketing, or brand strategy, with a proven track record of managing high‑impact campaigns.
- Strong understanding of the Canadian music ecosystem, digital platforms, streaming, social media, and live event marketing.
- A strategic thinker and creative problem‑solver who thrives in a fast‑paced environment.
- Data‑literate, with experience using performance analysis to shape strategy.
- Exceptional communicator with the ability to influence internal and external partners.
- Passionate about music, culture, and fan engagement—keeping a pulse on what’s next.

Nice to Have
- Experience working with multicultural audiences or niche genre communities in Canada.
- Existing industry relationships with artists, influencers, media, promoters, and partners.
- Familiarity with CRM, email/SMS marketing, fan data management, and digital advertising tools.

What We Give You
- A vibrant global community with the opportunity to channel your passion every day.
- A modern office environment designed for you, empowering you to bring your best.
- Investment in your professional growth and development.
- The space to accelerate progress and positively disrupt and create what happens next.
- A platform to champion positive change and contribute to social impact, diversity, equity and inclusion initiatives.
- Excellent benefits: health and dental group insura

📌 Marketing Manager, Canada (Toronto)
🏢 The Orchard
📍 Toronto