Your Opportunity at ARC’TERYX As the Lifecycle Marketing Automations Lead, you will lead the content strategy and execution of lifecycle and transactional programs, spanning acquisition, onboarding, retention, loyalty, and reactivation, with a focus on increasing customer lifetime value and omnichannel engagement. You will partner closely with Global CRM and Technology teams to deliver personalized and relevant experiences, leveraging guest insights based on CRM data (RFM, LTV, segmentation, etc).
Note: This is a temporary role ending September 2027. It is based out of our North Vancouver office and is open to a hybrid work schedule. Candidates must be eligible to work in Canada.
Meet Your Future Team The Lifecycle Marketing & CRM team builds meaningful relationships with Arc’teryx guests through personalized, data-driven communications across channels. By combining customer insight, experimentation, and cross-functional collaboration, the team delivers lifecycle experiences that connect brand storytelling, product moments, and transactional interactions into a cohesive omnichannel guest journey.
Core Activities
Leading the content strategy and implementation of lifecycle and transactional programs including creative briefing, design wireframing, and QA/UAT
Collaborating cross‑functionally with Global CRM, Technology, Creative, and Omnichannel teams to deliver lifecycle and transactional programs that drive measurable business outcomes
Leveraging Salesforce Marketing Cloud and MCP tools, as well as insights from the Global CRM team, to develop content strategies and testing ideas that maximize guest retention, loyalty, and omnichannel engagement




Leading a structured experimentation agenda across lifecycle and transactional programs to continuously optimize engagement, conversion, and retention
Partnering with regionalised CRM teams to ensure lifecycle and transactional programs are delivered in supported languages and region‑specific programming
Tracking and reporting on lifecycle marketing KPIs, translating data into actionable insights and recommendations to inform program strategy and optimisation
Leading a team to execute continuous improvement initiatives, with a focus on region‑based optimisations and A/B tests
Supporting the Senior Manager, Lifecycle Marketing & CRM, in driving cross‑functional initiatives including CRM migrations, new lifecycle programs, and marketing technology enhancements
Future Work Opportunities
Accelerating omnichannel growth through retention, loyalty, onboarding, and reactivation programs
Expanding advanced personalization and automation capabilities across CRM channels
Qualifications
You have a Bachelor’s degree in business, marketing, or communications or a related field
You have 6+ years’ experience in lifecycle marketing, CRM, or retention marketing
You can work autonomously, while collaborating with others during daily meetings and standups
You are able to effectively manage projects, including management of schedules,



asset delivery, changes to scope, and resources
You have strong attention to detail
You have experience configuring/managing lifecycle marketing campaigns, wireframe automation, and marketing automation platforms (i.E. Salesforce Marketing Cloud, Figma)
You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
You are highly skilled in Figma, HTML, CSS, and UX design practices
You are always thinking in the shoes of the customer / consumer
You are always thinking of Arc’teryx.Com in a global, sustainable fashion;

finding initiatives that work both globally and for the long term
You are creative and creative, with a logical and methodical approach to problem solving
You are a strong communicator who can work with cross-functional teams from other channels of the business
You remain highly flexible and adaptable when faced with ambiguity
You effectively balance autonomy and collaboration
You inspire breakthrough thinking and continuous improvement
You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
Your passion for your work is paralleled by your passion for getting outside and living it
You are results‑driven and have a passion for pursuing audacious goals
Compensation A reasonable estimate of the pay range is CAD$94,000 - CAD$124,000.
Total Rewards Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, yo

📌 Lifecycle Marketing Automations Lead – (North Vancouver)
🏢 Arc'teryx
📍 North Vancouver