DESCRIPTIONPosition SummaryUnder the direction of the CE Marketing Director, the EBD (Enterprise Business Division) Marketing Manager is responsible for the creation and execution of marketing communications, promotions, programs, and content build in support of EBD’s B2B and B2C (Monitor and Memory) goals and initiatives. Working with the channel teams, retail teams, and product marketing team, this position will understand the marketing objectives that need to be achieved and then work with internal stakeholders within EBD, internal divisions (DtC, Corporate Marketing), agencies and channel/retail partners, to create the deliverables that achieve EBD B2B and B2C marketing objectives. While the position will focus on marketing program and communications, the incumbent must be flexible enough to work on events or ad hoc marketing programs, as the needs of the business arise.
The Marketing Manager will build and manage the marketing tools needed for world-class B2B marketing programs, defining and reporting on success using appropriate metrics. This Marketing Manager will also manage the IMC process for EBD B2C product categories (Monitor and Memory). The incumbent will need to understand the project timelines required to support each launch with the appropriate marketing assets and tools for teams to achieve SECA marketing and business objectives. In this role, the Marketing Manager will act as the champion for brand style and compliance on all materials, reviewing all materials to ensure alignment with program messaging and brand guidelines.
RESPONSIBILITIESEssential Duties and ResponsibilitiesB2B Channel Marketing & Communications (40%)




This position will work with the channel teams to deliver the key messages in support of major product launches or seasonal campaigns for EBD
Create, adapt or review Channel Programs for the Distribution Team, Channel Partners and Inside Sales, ensure that tactics meet the programs objectives
Manages the Channel Email system to manage communication to channel and End Users
Manage agency partner(s)
Database management including but not limited to ensuring compliance is met, new contact acquisition strategy, data cleansing, etc
Creation and execution of monthly CRM emails
Partner Portal Management:
Onboarding support for current partners
Resource library management: upload new content, remove expired content, etc
Homepage maintenance to ensure priority content is live and visible
Sign-off on any communication elements to ensure alignment to the product or program strategy
Support the channels with materials as required to deliver channel programs through appropriate online tools.
Ensure work is aligned with larger launch plan and objectives and act as key point of contact and brief agencies and act as key liaison to design and implement programs.
Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process.
Work with key stake holders at SECA, SEA,



and HQ to ensure all content is up to date for use in SECA marketing activities and local channel partner activities
B2B and B2C: New Product Launch & Content planning and execution (10%)
Oversee creation of communications and programs that support all EBD product and service launches, including but not limited to product images, key visuals, brochures, battle cards, data sheets, videos, asset trackers in ENG and FR
Work with key stake holders at SECA and sometimes with HQ to ensure all product assets are up to date for use in SECA channel and partner activities
Work with agency to ensure work backs for core assets are proactively communicated and delivered on time
Local content creation with partners for more relevancy in the Canadian B2B space – case studies, White Papers, etc
Ensure all reviews and approvals are gained (legal, partners, brands, etc.)
Review key programs to ensure ROI targets are achieved
B2C IMC Marketing Lead (40%)
Determine key messaging and positioning and key messaging for product and services launches
Lead launch team that includes internal and external stakeholders, including the PM Team, SEA (Samsung Electronics America) & HQ counterparts
Create communications and programs that support these product and services launches, including but not limited to:
Channel materials
Advertising materials for end users and channel use
Social media messaging and programs
Public Relations messaging and strategy
Experiential and/or assisted selling programs
Online materials and resources
Be responsible for reviewing any materials and or messaging related

📌 Samsung Ebd Brand Marketing Manager (Toronto)
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📍 Toronto