Associate Director, Graduate Program MarketingDate Posted:
03/18/2026
Req ID:
47367
Faculty/Division:
School of Management
Department:
Joseph L. Rotman School of Management
Campus:
St. George (Downtown Toronto)
Existing Vacancy:
Yes
DescriptionABOUT USThe Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada’s commercial and financial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. We make a fundamental promise – Here’s where it changes – to our students, our partners and the broader community. Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life.
Your OpportunityUnder the Managing Director, Recruitment, Admissions and Business Development, the Associate Director of Graduate Program Marketing provides expert guidance to the department on marketing and communications strategy, tactics and best practices around developing and implementing a prospective student communication strategy that advances the Rotman School’s strategic goals and meets the School’s enrolment goals.
The Associate Director will lead and manage a team focused on promoting the School's 12 graduate programs. This includes overseeing digital marketing and content strategies in partnership with Recruitment & Admissions, crafting and disseminating email communications to prospective students and guiding automated customer journeys through Salesforce CRM/Marketing Cloud. Additionally,



the position will recommend and execute paid digital marketing campaigns tailored to specific programs while diligently tracking the ROI of all marketing initiatives.
The Associate Director works closely with the department to ensure alignment, consistency, and productive use of resources, including developing and implementing strategic communications plans, creating content, maintaining units’ web and social media presence, and providing direction for student-focused communications across print and digital platforms, proprietary to the School and related to platforms of strategic partners and vendors.
Working in partnership with key stakeholders, including senior portfolio leadership such as the Managing Director, the Director of Graduate Program Recruitment, and the Director of Graduate Admissions & Awards, the Associate Director ensures alignment with enrollment objectives and marketing and advertising budgets.
Additionally, the position involves close cooperation with the Executive Director, Brand & Communications to maintain coherence, collaboration with the Director of Central Marketing and their team on creative material development, and engagement with other Rotman communications and marketing colleagues involved in media buying/advertising, content creation and social media planning.




The Associate Director will work closely with the Central Marketing team to ensure seamless coordination with Rotman’s Strategic Media Partner and other key vendors such as LinkedIn, to maximize the success of search and digital marketing. This comprehensive approach guarantees the optimization of marketing efforts aimed at attracting prospective students and elevating Rotman’s prominence in the education landscape.
Qualifications RequiredI. Education
University degree in marketing, communications or a related field or equivalent combination of education and experience. Graduate degree an asset.
II. Experience
A minimum six (6) years of related experience in digital marketing management with extensive experience developing strategies, including digital strategies.
Demonstrated experience in leading and managing a team in a unionized environment.
Marketing experience within a post-secondary environment would be ideal, with a successful record of building relationships across large organizations.
Must have demonstrated senior level experience in marketing programs;

developing effective and sophisticated communication strategies and materials in a variety of media;

and demonstrated success in strategic use of digital marketing and communication journeys to achieve institutional or management objectives.
Must have experience with customer relationship management systems (Salesforce experience would be an asset).
Project Management experience an asset.
Must have experience in presenting recommendations through compelling business cases and presentations to diverse audiences.
III. Skills
Expert in-depth knowledge of social

📌 Associate Director, Graduate Program Marketing (Toronto)
🏢 University of Toronto
📍 Toronto