Vacancy Type: existing vacancyWho We AreWe are Canada’s leading health and wellness company, driven by our purpose of Inspiring Better Lives Every Day.
Established in 1922, we are Canada’s #1 consumer health brand, proudly inspiring better lives for over 100 years. With our Jamieson, youtheory, Progressive, Smart Solutions, and Iron Vegan brands, we’re growing globally and reaching more people every day.
Our commitment to quality, innovation, integrity, inclusion and sustainability has earned us a strong reputation Worldwide, and our world-class manufacturing and certification standards continue to set us apart in the industry. You’ll DoOverall ResponsibilitiesReporting to the Manager, Media, Global Marketing, the Media Specialist plays a critical role in ensuring the effectiveness, alignment, and governance of Jamieson Wellness’ paid media investments across Jamieson Vitamins, Youtheory (Canada), Progressive, Iron Vegan and Smart Solutions.
With external partners leading day-to-day media buying and execution, this role focuses on agency oversight, financial coordination, performance analysis, competitive intelligence and cross-functional alignment. The Media Specialist ensures that media investments are strategically aligned, financially controlled and delivering against business objectives across all brands. This role partners closely with Brand, Digital, Finance and external media agencies to ensure excellence in planning, pacing, reporting and optimization.
The ideal candidate will be detail-oriented and highly organized, with strong project management and timeline coordination capabilities. They bring an analytical mindset, adaptability and a proactive approach to identifying optimization opportunities and emerging media trends.
This individual thrives in a collaborative environment,



demonstrating strong communication skills to work effectively across cross-functional teams and agency partners. They are comfortable interpreting performance data, translating insights into clear recommendations and independently managing responsibilities within a fast-paced marketing organization.
Specific

Key Responsibilities
& DutiesAgency Liaison & Media Oversight
- Review and validate media plans to ensure alignment with brand objectives, KPIs and growth targets
- Monitor agency performance reports and proactively identify optimization opportunities
- Provide structured performance summaries and key takeaways to Brand and Digital teams
- Support internal media education sessions and stakeholder alignment
- Ensure alignment between agency strategy and internal brand prioritiesBudget Governance & Financial Coordination
- Manage the Budget Control Report (BCR), including monthly invoice matching, entries, and reconciliation for all brands (Jamieson Vitamins, Youtheory, Progressive, Iron Vegan, Smart Solutions)
- Lead invoice processing, validation and coordination with agencies and Finance
- Monitor spend pacing and flag risks of over/under-spend
- Resolve billing discrepancies in a timely mannerTV Optimization, Execution & Post Reporting
- Support finalization of TV schedules and flighting strategies
- Manage makegoods and ensure schedule compliance (monthly)
- Monitor campaign pacing to prevent overspend




- Deliver detailed TV post-campaign reports, highlighting performance metrics, investment efficiency and key learningsReporting, Analysis & Competitive Intelligence
- Provide weekly/bi-weekly performance reporting with actionable insights
- Conduct deeper competitive analysis on priority competitors
- Generate monthly and annual competitive summaries across Digital and TV, including category-level analysis and key competitive shifts
- Identify and deliver actionable insights and strategic recommendations
- Consolidate cross-channel performance insights to support holistic media decision-makingResearch & Market Analysis
- Explore and evaluate current media opportunities to support brand and campaign objectives
- Extract and analyze data from Vividata, Numeris (Lens/Nlogic), and CMR to inform planning and presentations
- Conduct audience, market trend and competitor research to inform media planning effectiveness
- Prepare and present media updates and insights to Digital and Brand marketing teamsPaid Social Support (Ad-Hoc)
- Provide hands-on expertise for Meta and TikTok campaigns when required
- Support campaign setup, optimization and performance tracking
- Ensure alignment between paid social initiatives and broader media strategyWhat You BringYou're a mix of curious, collaborative, and purpose-driven. Your experience and perspective might include:Knowledge, Skills & Abilities Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field
- 3–5 years of experience in media planning, buying, or agency environments
- Experience working across traditional (TV) and digital media channels
- Strong understanding of media performance metrics, KPIs and optimization levers
- Experience with m

📌 Media Specialist (Toronto)
🏢 Jamieson Wellness
📍 Toronto