About KOHOWe’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates—just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission—to financially empower a generation of Canadians.
At KOHO, we’re not your average 9‑5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work—without sacrificing their lives to do it. We prioritize work‑life integration, not just work‑life balance. That means asynchronous collaboration, flexible hours, and a remote‑first setup built around autonomy and high trust.
KOHO is entering its next chapter—leaner, smarter, more AI‑integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in.
About The RoleWe’re looking for a
Senior Manager, Integrated Marketing
to join our team for a role to work remotely based in Canada. Reporting to the
Director, Integrated Marketing
you’ll be a part of a team that sits at the intersection of Brand, Product, and Performance. You will be the architect of our narrative, responsible for defining why users should choose KOHO and how we tell that story across every touchpoint.
In this people‑manager role, you will lead the strategy for major brand‑building campaigns and product launches, orchestrating efforts across partnerships, digital media, OOH, PR and more. You will act as the bridge between our product roadmap and market presence, ensuring our positioning is sharp,



data‑backed, and deeply connected to our users’ needs.
What You’ll Be Doing
Brand Positioning & Value Proposition: Own the brand narrative. Define and refine KOHO’s positioning in the market to ensure we stand out in a crowded fintech landscape.
Integrated Campaign Strategy: Develop and lead brand‑building campaigns that drive awareness and acquisition. Orchestrate cohesive execution across varied channels including digital media, OOH, PR, partnerships, influencer channels and more.
Go‑to‑Market (GTM) Leadership: Design and execute GTM strategies for new product and feature launches to increase user engagement, retention and profitability.
User‑First Advocacy: Champion a "user‑first" mentality. Demonstrate a deep curiosity for our user base by leveraging qualitative and quantitative insights to inform all marketing strategies.
Analytics & Optimization: Utilize solid analytical skills to set KPIs, measure campaign effectiveness, and optimize spend/efforts for maximum ROI.
Cross‑Functional Collaboration: Partner with Product, Creative, Affiliate, Social, and Performance teams to ensure consistent messaging and seamless execution.
Who You Are
Strategic & Analytical: You can build a high‑level strategy, execute seamlessly and also dive deep into the data to prove what’s working.
A Storyteller:



You know how to translate complex product features into compelling consumer benefits.
Collaborative Leader: You excel at aligning multiple stakeholders and driving projects forward without friction.
Curious: You are obsessed with understanding human behavior and the "why" behind user actions.
An Owner: You have strong agency and believe that you have the power to make things happen and to influence positive change.
The budgeted salary range for this role is $150,000 - $180,000 CAD / year.
At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members.
Description De Poste En FrançaisÀ propos du rôle
Nous sommes à la recherche d’un·e
Senior Manager, Marketing intégré
pour rejoindre notre équipe dans un rôle entièrement à distance basé au Canada.
Relevant du/de la
Directeur·trice, Marketing intégré, vous ferez partie d’une équipe située à l’intersection de la Marque, du Produit et de la Performance. Vous serez l’architecte de notre narration, responsable de définir pourquoi les utilisateurs devraient choisir KOHO et de déterminer comment raconter cette histoire à travers tous les points de contact.
Dans ce rôle de gestion d’équipe, vous dirigerez la stratégie des grandes campagnes de marque et des lancements de produits, en orchestrant les efforts à travers les partenariats, les médias numériques, l’affichage extérieur

📌 Senior Manager, Integrated Marketing (Toronto)
🏢 KOHO
📍 Toronto