Marketing & Business Development Director – Ontario Sports EmpireLocation:
Ontario, California
Department:
Marketing
Reports To:
General Manager
Employment Status:
Full-time (Exempt)
Ontario Sports Empire is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Ontario, California. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth. Ontario Sports Empire is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly cooperative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper‑growing industry where you will enjoy the journey and learn from the industry's best while having some fun. SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission‑focused company is highly entrepreneurial, team‑oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
Position SummaryMarketing & Business Development Director will be responsible for the business development, implementation, and management strategies for promotion, sales, and tournaments. This position will require CRM management and evaluation of bookings and ROI from executed strategies and campaigns.



The preferred candidate will have knowledge and experience in business development and targeted marketing campaigns. Responsibilities will also include but are not limited to development of marketing campaigns, sponsorship and partnership acquisition and promotion, event promotions, press releases, oversight and solicitation of photography business, graphics, printing and website maintenance. The Marketing Director will work closely with the General Manager to forecast and deliver budgetary goals and to deliver leads to the sales team.
Primary Responsibilities
Oversee all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal setting and timeline management
Lead ABM campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
Tell the stories – capturing and effectively marketing the experiential aspect of tournaments, events and activities
Develop impactful industry relationships with tourism offices and media contacts
Utilize cross‑marketing to motivate coaches and team representatives to purchase/utilize all available amenities and programs
Meet financial objectives by forecasting requirements;

assisting in preparing an annual budget;





scheduling expenditures;
analyzing variances;

initiating corrective actions
Accomplish objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs;

developing field sales action plans
Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities;

improving productpackaging;

coordinating new product development
Sustain rapport with key accounts by making periodic visits;

exploring specific needs;

anticipating new opportunities
Maintain CRM system to maintain efficient tracking and record‑keeping and to effectively market to teams throughout the country
Tactical Skills & Responsibilities
Develop digital and print content
Manage updates to the company website(s), write and distribute press releases, and manage social media accounts
Manage facility presence with industry publications, trade shows, and associations
Prepare and present regular reporting on marketing and business development strategy and results
Maintain business accounts on a variety of social media platforms on Facebook, Twitter, Instagram, etc. and create on‑campus social media campaigns
Conduct interviews with players, coaches, and spectators to promote facility experiences
Oversee all aspects of the photography department, preparation, staff training, equipment use and care, quality of product (photo galleries) provided to customers and excellent customer service
Represent the venue at various national, regi

📌 Marketing Director (Toronto)
🏢 Ontario Sports Empire
📍 Toronto