WhiteWater makes products, but we are a service business at our heart, which means we are a people business. In this way, we excel and create value for our clients by listening to their needs, collaborating to develop solutions, problem-solving and attending to the details. Our culture, as you would expect, reflects these traits. We are a diverse group of experts, from creative designers to talented engineers. Whatever expertise we bring from all over the world, we listen and learn from each other because we are aligned with a clearly understood purpose. Together, we create fun for families globally. Interested in starting an exciting career with WhiteWater? Apply today
WhiteWater's Marketing department is looking for a candidate to join us in the following role:
Position:
Vice President, Global Marketing
Shift:
Regular Full Time, 40 hours a week
Salary:
185,000 - 205,000
Department:
Marketing
Location:
Richmond, Canada
Reports to:
Chief Executive Officer
The Vice President, Global Marketing will provide leadership, vision, and direction for WhiteWater's marketing function across a diverse portfolio of globally recognized brands and products.
This role will shape and execute the global marketing strategy, driving strong brand positioning, compelling storytelling, market leadership, customer engagement, and measurable business growth. The Global Marketing team encompasses brand and channel marketing, communications, tradeshow and event management, performance marketing, digital marketing, product marketing, and market intelligence.
Balancing brand building with demand generation, the Vice President will bring structure, discipline,



and accountability to how WhiteWater goes to market, ensuring marketing is a meaningful driver of pipeline, customer engagement, and long-term growth.
Working closely with Sales, Product, Operations, and business leaders across the organization, this role will align marketing initiatives with commercial priorities and growth objectives while building a modern, data-driven marketing function.
Essential Responsibilities
Define and lead the global marketing strategy across WhiteWater's portfolio of brands, balancing consistency with brand-specific positioning and market needs.
Own and communicate WhiteWater's value proposition, ensuring clarity and differentiation across products, markets, and customer segments.
Position WhiteWater's products, technologies, and expertise as industry-leading through compelling storytelling, customer insight, and solid market alignment.
Lead market intelligence efforts, including customer research, competitor analysis, market sizing, industry trends, and voice-of-customer programs to inform marketing and commercial priorities.
Champion sustainability within marketing and brand strategy, integrating commitments into messaging, partnerships, and customer engagement initiatives.
Lead and develop a high-performing global marketing team, establishing clear goals, accountability,



and professional development plans.
Build strong cross-functional relationships and drive adoption of modern, data-driven marketing practices across the organization.
Drive continuous improvement across marketing programs, processes, systems, and team effectiveness.
Demand Generation & Go-To Market
Develop and execute annual marketing plans grounded in market, customer, and competitor insights.
Build and scale a demand generation engine that leverages digital, social, content, and performance marketing to drive qualified pipeline growth.
Define and execute a cohesive social media strategy that elevates brand presence and engagement, particularly in B2B channels.
Own product marketing strategy across all brands and product lines, including positioning, messaging, competitive differentiation, launch planning, and value proposition development.
Develop and maintain a deep understanding of target customer segments, buying journeys, and market dynamics to improve marketing effectiveness and commercial outcomes.
Partner closely with Sales and Product teams to align go-to-market strategies, product launches, and major commercial opportunities.
Support sales effectiveness through the development of high-quality collateral, case studies, presentations, and sales enablement tools.
Execution, Performance & Operations
Own the delivery of marketing programs from concept through execution, measurement, and continuous optimization.
Ensure websites, digital platforms, and customer-facing channels reflect brand standards, support lead generation, and deliver a best-in-class customer experie

📌 Vice President, Global Marketing (Richmond)
🏢 WhiteWater
📍 Richmond