About SalesforceSalesforce is the #1 AI CRM where humans with agents drive customer success together, combining ambition and action, technology and trust, and living innovation as a way of life. The company is changing the world of work and seeks trailblazers who are passionate about bettering business, driving innovation, and keeping Salesforce’s core values at the heart of everything.

About the Role
We are seeking a visionary and experienced Industry Advisor to work with Canadian Retail accounts. The candidate will bring a beginner’s mindset to the growth of retail, consumer goods, telecommunications, and travel/hospitality for Salesforce Canada. The role requires deep understanding of how business leaders innovate and make decisions, partnering with sales, product, skilled services, partners, and more to drive growth strategies around key accounts in both Enterprise and Commercial spaces. Cross‑functional growth strategies, deal acceleration, and support for thought leadership and industry events are central responsibilities.

Key Responsibilities
Customer & Event Engagements:Work directly with key clients across direct-to-consumer businesses, bringing strong industry understanding, structured problem solving, strategic clarity, executive presence (verbal and written) and create pathways forward to deliver growth.
Represent Salesforce at key industry events, identifying new growth opportunities and building relationships with key industry stakeholders.
Direction for Industry Solutions & Growth Strategy:Serve as a co‑lead of the Industry Councils, executing toward key deliverables such as the Operating Plan, Industry North Star, and Market Imperatives, aligning cross‑functional partners to meet business objectives.
Develop competitive analyses that position Salesforce against strategic competitors in the retail industry.




Influence industry solutions creation to enable sales, pre‑sales, and customer success teams in the customer’s language.
Credible, Inspiring, & Relevant Industry Thought Leadership:Analyze internal and external data, analysts’ reports, and more to create POVs on market trends, performance, risks, and opportunities. This work informs Salesforce’s navigation of headwinds, prioritization of solutions, and positions capabilities with clients, fueling external thought leadership and market credibility.
Key ActivitiesCo‑lead industry long‑term strategy and drive cross‑functional growth outcomes.
Prioritize key accounts and customer relationships to remove friction from deal cycles and build trust, relevance, and credibility with customers at the VP+/C‑Suite level.
Partner cross‑functionally on relevant content for events, marketing materials, and partner GTM activities.
Support partner & sales enablement content creation & activities.
Support market‑ready solution direction & growth strategy execution.
Represent Salesforce at industry events, building relationships and growing the brand.
Develop go‑to‑market strategies specifically designed to compete with dominant players in the retail technology market.
Experience / Skills RequiredMinimum 15 years combined experience at Director+, VP, or C‑Suite level in Fortune 500 enterprise software vendor, credible professional services firm,



or iconic and respected retail/telecommunications/hospitality companies.
Deep expertise in direct‑to‑consumer with a point of view of sub‑verticals and growth areas.
Extensive C‑suite level connections within the retail industry in Canada and abroad.
Experience deploying or using innovative technology solutions with a vision for how AI can change the industry.
Consistent record of building and running robust teams.
Outstanding written, verbal, and presentation skills for audiences ranging from small executive meetings to large keynote presentations.
Self‑starter able to multitask in a fast‑paced, high‑pressure, start‑up environment.
Strong customer orientation and results‑driven leadership.
Strong understanding of Salesforce products and their industry fit.
Outstanding problem‑solving and analytical skills;

ability to structure complex problems, develop hypotheses, and present well‑supported solutions.
Experience / Skills Desired10+ years of retail/telecommunications/hospitality industry specific experience, or10 years of high tech company experience and/or large system integrators supporting the above industries.
Undergraduate degree, advanced degree preferred.
Hands‑on leader, "get it done" operating style, and participant in industry associations.
Preferred SkillsValidated ability to lead digital transformation and large‑scale change management efforts.
Strong understanding of AI and its potential to transform the retail industry.
Ability to influence across a broad spectrum of individuals and functions.
Demonstrated ability to analyze and interpret data for value‑based discussions.
Action‑oriented, entrepreneurial, flexible, and innovative approach to operational management.
Ability t

📌 Managing Director, Retail Industry Advisor (Toronto)
🏢 Salesforce
📍 Toronto