At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft's B2B revenue is scaling fast — Business Travel, Healthcare, Lyft Pass, and Self-Serve SMB represent a significant and growing share of total bookings. We're looking for a Senior Demand Generation Manager to execute and evolve the demand engine that drives this growth. This is a high‑ownership, high‑visibility role embedded at the intersection of campaigns, content, and pipeline — running programs that move accounts from awareness to activated customers at scale.

You’ll own execution across the full B2B marketing funnel, leading a small but focused team and working in close partnership with Sales, Product, Analytics, and Marketing Operations. You’ll be expected to tie every program to measurable pipeline impact and to develop into a broader strategic leader over time.

Responsibilities

- Own and execute a scalable full‑funnel demand generation strategy across B2B segments including Business Travel, Lyft Pass, Healthcare, and Self‑Serve SMB - driving engagement from awareness through pipeline creation, conversion, expansion, and retention
- Design and optimize customer and prospect journey frameworks across the entire lifecycle, including acquisition, onboarding, nurture, adoption, expansion, re‑engagement, and retention
- Develop and lead the broader lifecycle engagement strategy leveraging behavioral insights, segmentation, product signals, and personalization to improve customer experience and conversion performance




- Build and manage scalable inbound and outbound programs including paid digital, ABM, content syndication, SEM, SEO/AEO, webinars, nurture campaigns, and integrated multi‑channel engagement programs
- Own nurture strategy and engagement programs across prospect and customer audiences, ensuring consistent communication aligned with buyer stage, intent, and business objectives
- Drive retention and expansion marketing initiatives in partnership with Customer Success, Product, and Sales teams to improve product adoption, engagement, renewals, and customer growth opportunities
- Establish campaign prioritization frameworks aligned with company objectives, pipeline targets, product launches, seasonal trends, renewal cycles, and key go‑to‑market initiatives
- Own pipeline contribution goals and develop reporting frameworks for MQLs, SALs, SQLs, CAC, attribution, conversion rates, funnel velocity, engagement, and marketing‑sourced pipeline performance
- Partner closely with Sales and BDR leadership on lead management strategy, SLAs, lead scoring models, routing logic, qualification processes, and handoff workflows
- Lead ongoing funnel optimization efforts through experimentation, A/B testing, conversion analysis, audience segmentation, and performance analytics




- Develop and execute Account‑Based Marketing (ABM) strategies targeting strategic enterprise accounts through one‑to‑one, one‑to‑few, and one‑to‑many engagement models
- Collaborate cross‑functionally with Product Marketing, Sales, Customer Success, Operations, and Data/IT teams to align messaging, campaigns, customer insights, and go‑to‑market initiatives
- Partner with Marketing Operations and CEIT teams to optimize the MarTech ecosystem including HubSpot, CRM, attribution tools, intent platforms, integrations, and data infrastructure
- Define and maintain strong database governance and data quality standards across lead capture, enrichment, segmentation, lifecycle tracking, consent management, and reporting accuracy
- Leverage analytics, customer insights, and market intelligence to identify growth opportunities and continuously improve campaign effectiveness and pipeline efficiency
- Contribute strategically to scalable growth initiatives by balancing operational excellence with data‑driven decision‑making and long‑term demand generation planning

Team and Cross Functional Leadership
- Lead, coach, and develop a team of 2 marketers across demand gen, marketing operations, and campaign execution
- Operate as a player‑coach: hands‑on in campaigns and reporting while developing team capability over time
- Build a culture of experimentation, data literacy, and accountability to pipeline — not just activity
- Manage agency and vendor relationships;

own the B2B demand gen budget with explicit ROI accountability
- Collaborate w

📌 Senior Demand Generation Manager (Toronto)
🏢 Lyft
📍 Toronto