ROLE: ASSOCIATE DIRECTOR, SPONSORSHIP

TEAM: SPONSORSHIP

LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn the World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

ROLE OVERVIEW

As an Associate Director, Sponsorship, you are a leader who helps translate sponsorship strategy into clear recommendations, solid client relationships, and high-quality output across Salt’s sports and entertainment focused business.

You will partner with Senior Directors, Managers, and cross-functional teams to lead sponsorship work across the full lifecycle, from evaluation and strategic development through recommendation and execution. You bring strong judgment, commercial thinking, and client-ready storytelling to the work, while helping guide teams and accounts with a high degree of independence.

In this role, you will lead day-to-day client business, shape recommendations using data and market context,



and direct teams to deliver smart, polished work with clarity and confidence. Your leadership will help bring structure to complexity, strengthen client trust, and create meaningful leverage for senior leadership.

You are also curious about new tools and ways of working, including how AI can be applied thoughtfully to improve the quality, speed, and effectiveness of strategy, analysis, and presentation development.

CORE RESPONSIBILITIES

- Lead day-to-day client business across assigned sponsorship accounts and workstreams with a high degree of independence
- Build trusted relationships with clients, internal teams, agency partners, and external stakeholders through strong communication, sound judgment, and consistent delivery
- Develop a strong understanding of client sponsorship goals, business priorities, and brand positioning
- Lead meetings, manage follow-ups, and create clarity around priorities, timelines, and next steps
- Bring thoughtful counsel and clear recommendations to clients, while helping create momentum and confidence across the business
- Develop sponsorship strategies, recommendations, and points of view aligned to client objectives
- Translate business goals, market context,



audience insights, and partnership opportunities into actionable plans
- Support annual planning, opportunity prioritization, partnership reviews, and broader portfolio thinking
- Help ensure recommendations balance commercial rigor with cultural relevance and practical execution
- Contribute to the ongoing development of Salt’s sponsorship approaches, tools, and ways of working

Measurement, Valuation & Analytical Thinking
- Apply sponsorship measurement and valuation thinking independently across client work, including property and asset evaluation
- Derive insights and considerations from available data, comparing against client priorities and market realities
- Identify where additional information or analysis is needed to strengthen recommendations
- Participate in and help lead client and stakeholder discussions related to sponsorship value, effectiveness, and opportunity
- Use data, analysis, and judgment to shape recommendations that are clear, defensible, and commercially credible

Partnership Structuring, Negotiation & Rights Management
- Support sponsorship evaluation, negotiation strategy, asset review, and partnership planning across the full lifecycle of the work
- Translate partnership rights, assets, and contractual realities into clear business implications and recommendations
- Help structure partnership value in a way that is actionable, practical, and easy for clients to understand
- Identify gaps, inefficiencies, and missed value within partnership struc

📌 Associate Director, Sponsorship (Toronto)
🏢 Salt
📍 Toronto