Why You’ll Love SoftchoiceWe are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.
The Impact You'll HaveWe are seeking a dynamic and data-driven Senior Growth Marketing Manager to own and drive our demand generation programs, ensuring measurable growth across the entire customer lifecycle from acquisition to expansion. This role combines strategic vision with hands‑on program management, focusing on audience segmentation, funnel optimization, and multi‑channel marketing execution to deliver scalable results. The ideal candidate thrives on experimentation, leverages analytics to inform decisions, and collaborates across teams to achieve revenue‑growth goals.
Program Ownership
Serve as the owner and go‑to person for demand generation program themes, ensuring alignment with business objectives
Own cross‑platform growth initiatives across SAM+, Digital Commerce (eCommerce) and ATC
Support platform adoption strategies in partnership with SMEs and business leaders
Strategic Planning
Develop and execute audience segmentation strategies, ensuring targeted and personalized marketing initiatives
Develop segmentation strategies aligned to platform lifecycle stages (onboarding, activation, and expansion)
Content Alignment




Collaborate with the content team to outline content blueprint needs across the customer journey (awareness to purchase)
Funnel Optimization
Manage the customer funnel, from target account lists (TAL) to engagement, leads, and opportunities, ensuring consistent progress and performance
Performance Management
Regular reporting and ownership on program goals, including program reputation‑building, conversion rates, customer acquisition, expansion targets, and digital sales
Define measurement frameworks and success metrics for growth initiatives
Deliver recurring performance readouts and executive‑facing updates
Program Alignment
Coordinate with solution marketing and partner teams to establish program‑level goals, lead with Softchoice solutions, manage vendor alignment to programs, and oversee partner‑driven initiatives (with operational support for MDF management)
Experimentation and Innovation
Design and execute tests to identify scalable tactics for customer acquisition and retention, optimizing campaigns based on performance
Define and maintain a prioritized experimentation backlog
Lead agile marketing testing design, execution, and scaling across channels and platforms
Secure cross‑functional stakeholder alignment for testing initiatives
Build reusable playbooks and apply learnings across solutions and programs
Cross‑Functional Collaboration




Work closely with execution teams (events, SEO, paid media, content) to align marketing activities and amplify impact
Partner with platform, analytics, and business teams to align growth priorities
Facilitate alignment forums and testing readouts across ATC, SAM+, and Digital Commerce stakeholders
Data‑Driven Insights
Track, analyze, and report on program results, providing actionable insights to stakeholders at all levels (internal and partner‑facing)
Own cohort definitions and progression tracking across the customer lifecycle
Build and maintain product and behavioral analytics dashboards (e.G., Amplitude)
Validate marketing and platform data integrity and reporting accuracy
Translate analytics into actionable recommendations and performance storytelling for leadership
Project Management
Assign execution tasks to team members, maintain timelines, and ensure seamless program delivery
What You’ll Bring To The Table
Experience: 5 – 7+ years of experience in growth marketing, demand generation, or a related role in a B2B setting
Data‑Driven Mindset: Proficiency in analytics tools (Google Analytics, CRM platforms, etc.) and a track record of making data‑informed decisions
Full‑Funnel Expertise: Strong understanding of the customer journey and the ability to optimize marketing activities across all stages
Collaboration Skills: Demonstrated success working cross‑functionally with content, design, and execution teams
Project Management: Exceptional organizational skills with the ability to manage multiple priorities and deliver on deadlines

📌 Sr. Growth Marketing Manager (Toronto)
🏢 Softchoice
📍 Toronto