This is a remoterole,requiredto work inESThours.

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We’re Looking For

The Senior Manager, Search Engine Marketing (SEM) leads paid search strategy, execution, and performance across multiple complex client programs. This role combines strategic account leadership with deep hands‑on SEM expertise, translating client business objectives into scalable paid search programs that drive measurable demand, pipeline, and revenue impact.

The Senior Manager serves as a senior day-to-day SEM partner to clients, leads campaign planning and optimization, and oversees the work and development of SEM team members. This person will also help advance how Marketbridge approaches automation, measurement, testing, and paid search innovation across accounts.

Responsibilities

Lead SEM strategy and execution across multiple client accounts, primarily across Google Ads and Microsoft Ads

Translate client business, demand generation, and revenue goals into paid search strategies, campaign plans, testing roadmaps, and measurable KPIs

Oversee campaign architecture, account structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization

Manage and forecast SEM budgets across accounts, ensuring appropriate pacing,



allocation, and performance against CPA, ROAS, pipeline, revenue, conversion volume, and efficiency targets

Lead optimization and testing strategies across automated bidding, keyword expansion, audience segmentation, ad copy, landing pages, campaign structure, and emerging platform capabilities

Apply automation, AI-powered platform capabilities, and advanced bidding strategies to improve campaign efficiency and scalability

Analyze performance trends and translate complex campaign data into clear insights, recommendations, and optimization plans for clients and internal stakeholders

Partner with analytics teams to strengthen conversion tracking, attribution, reporting, and the connection between paid search activity and downstream pipeline or revenue outcomes

Collaborate with strategy, creative, CRM, marketing automation, and other media teams to ensure SEM is integrated into broader demand generation and go‑to‑market programs

Identify opportunities to expand SEM programs through new campaign types, audiences, platforms, testing strategies, and complementary media channels

Serve as a senior day‑to‑day SEM contact for clients, leading performance discussions, presenting recommendations, and advising on investment and optimization decisions

Ensure campaign setup, tracking, tagging, reporting,



and optimization processes meet quality standards across assigned accounts

Lead and support SEM team members through workload management, campaign reviews, coaching, feedback, and ongoing skill development

Improve workflows, documentation, quality assurance, and processes that enable consistent and scalable SEM execution

Contribute SEM strategy, audits, forecasts, and recommendations to new business pitches, renewals, and account growth opportunities

Identify opportunities to expand existing client engagements based on performance trends, business needs, and emerging search capabilities

Qualifications

- 5+ years of SEM / paid search experience, including experience managing complex campaigns and multiple client accounts
- Required: Demonstrated B2B SEM experience, with a strong understanding of longer sales cycles, lead quality, pipeline contribution, and optimizing toward downstream revenue outcomes

Advanced hands‑on expertise in Google Ads and Microsoft Ads, including campaign structure, keyword strategy, bidding, automation, audience targeting, and optimization

Demonstrated ability to develop and manage paid search strategies tied to business outcomes such as leads, pipeline, revenue, CPA, and ROAS

Experience managing meaningful paid search budgets, forecast spend and performance, and making data‑driven allocation recommendations

Strong understanding of conversion tracking, attribution, tagging, and performance measurement, including experience with GA4 and Google Tag Manager

Robust analytical skills with the ability to identify performance trends, diagnose issues, and translate data into actionable recommendations

Experience developing and lea

📌 Senior Manager, SEM (Montreal)
🏢 MarketBridge
📍 Montreal