The role in one line

You turn everything Dr. Marisol films, says, writes and teaches into a living content engine — and you make sure she's in the right rooms, on the right stages and in the right podcasts to grow it.

About Be Well Queen

Be Well Queen is Dr. Marisol's personal platform: nature cure, ancient healing systems, and the independent review of retreats, healing places and sacred sites around the world. She visits, she pays her own way, and she tells people the truth about what she found. It sits alongside Queen of the Thrones®, her castor oil wellness brand. YouTube is the priority channel, with an audio podcast launching alongside it from the same recordings. Instagram, LinkedIn, TikTok, Facebook and Pinterest support and feed those two.

Who we're speaking to

- The core — practitioners, naturopaths, functional medicine doctors, and people already deep in the healing and spiritual world. They come for the rigour. They'll know if a review is soft or a tradition is misrepresented, and they're the ones who refer others.
- The wider ring — CEOs, founders, investors and senior professionals carrying real stress, who already understand wellness is worth paying for. The audience that watches Diary of a CEO, Mel Robbins and Jay Shetty. They aren't "woo," but they're open, they're time‑poor, and they book a $5K retreat without flinching.
- The aspirational ring — people who can't afford a retreat in Peru or Lourdes right now and travel there through the screen instead. They won't convert this year. They are also, by volume, most of the watch time — and watch time is what grows the channel.

What connects all three is a cast of mind, not a demographic. They're curious about history and mythology, drawn to sacred places,



and interested in why a tradition has survived three thousand years. Some practice a religion and some don't, but they're open to all of them and allergic to being told there's only one way. They'd rather hear what the Greeks, the Ayurvedic texts and the pilgrims at Lourdes each understood about the body than be handed a protocol. Treat them as intelligent and well‑read, because they are.

Nothing gets written off. Content should be credible enough for a practitioner, framed for a stressed founder, and beautiful enough that someone who'll never book it watches to the end.

What you own

1. Content production

- Take raw footage — retreats, travel, teaching, interviews, phone video — and turn it into finished content: YouTube long‑form, Reels, TikToks, Shorts, LinkedIn video, Pinterest pins.
- Build storylines, not clips. Every piece sits inside a narrative arc — a series, a journey, a teaching sequence — so the audience has a reason to come back.
- Direct the capture too: tell Marisol what to film, what's missing, and what B‑roll a story needs before she's on location, not after.
- Build and manage a freelance editing bench. You have budget to hire editors on Fiverr, Upwork or elsewhere. You source them, test them, write the briefs, set the templates, quality‑check every deliverable, and replace the ones who don't hold the standard. You keep the hooks,



the storyline and the final call; you delegate the mechanical cutting.
- Keep the content calendar full without Marisol having to chase it.

2. Platform strategy and monetization

- YouTube first. Channel architecture, series structure, thumbnails, titles, packaging, retention and publishing rhythm. This is the flagship, judged on subscriber and watch‑time growth.
- Launch and run the audio podcast — same recordings cut for audio, distributed to Apple, Spotify and YouTube Music, with show notes, guest coordination, episode art and a consistent release schedule.
- LinkedIn is a priority, not an afterthought. The practitioner, doctor and founder audience lives there, and it now monetizes properly: BrandLink ad revenue share on video, Thought Leader Ads where brands pay to amplify a creator's post, the Creator Marketplace, newsletters and Live. You should know how these work and how to get onto them.
- Instagram, TikTok, Facebook and Pinterest — understand how each differs in algorithm, format, hook length and cadence, and what each is actually for. Pinterest in particular is under‑used in this space and drives long‑tail search traffic to the site and retreat pages for years.
- Know how each platform pays: YouTube Partner Program, podcast sponsorship, TikTok creator rewards, Instagram affiliate and brand partnerships, LinkedIn's monetization suite and lead value — plus the real money, which is retreats, books, products, courses and speaking fees.
- Source, pitch and close brand collaborations. Wellness, supplement, travel, hospitality and practitioner‑tool companies all pay for access to this audience. You build the media kit and rate card

📌 Personal Brand Content (Montreal)
🏢 North Eastern Services
📍 Montreal