Area Sales Manager - Michigan

SPAX® | Remote - Must Reside in Michigan

Build Relationships. Win Market Share. Grow a Premier Brand.

SPAX® is one of the fastest-growing premium fastening brands in North America. We are seeking a driven sales professional who understands the building materials industry and knows how to grow business through lumberyards, building material dealers, distributors, and professional contractors.

Why This Role Matters

The Area Sales Manager plays a critical role in expanding SPAX® market share across Michigan's professional construction channels. This position is responsible for developing new business, strengthening distribution partnerships, increasing contractor adoption, and growing SPAX's presence within lumberyards, building material dealers, distributors, and professional construction markets.

Success in this role directly impacts revenue growth, customer relationships, brand awareness, and the long‑term strength of the SPAX® brand throughout Michigan.

Your Role & Impact

As Area Sales Manager, you will own the growth, development, and execution of SPAX's market strategy throughout Michigan.

You Will

- Drive territory growth through new business development and expanded channel engagement
- Build strong partnerships with lumberyards, building material dealers, distributors, and contractors
- Increase product adoption through jobsite demonstrations, product training, and dealer engagement events
- Expand SPAX® brand presence within independent lumberyards, STAFDA distributors, building product distributors, and professional contractor channels
- Identify market opportunities and translate insights into actionable growth strategies




- Strengthen SPAX® competitive positioning through product advocacy and customer engagement
- Provide market intelligence to Sales Leadership, Marketing, Product Management, and Operations teams

Sales Growth & Channel Expansion

You Will Be Responsible For

- Developing and executing a territory growth strategy aligned with company sales objectives
- Identifying and pursuing new dealer, distributor, and contractor opportunities
- Growing sales and increasing product penetration across assigned markets
- Strengthening stocking positions with dealers and distributors through relationship management and value-based selling
- Converting contractors and end users through product demonstrations, training, and field engagement
- Supporting distributor and dealer partners with sales enablement, product education, and field support
- Building long‑term relationships with owners, branch managers, outside sales representatives, and counter teams

Field Activation & Product Advocacy

As a SPAX® Brand Ambassador, You Will

- Conduct jobsite demonstrations and product training sessions
- Communicate product performance advantages and installation benefits
- Support regional promotions, product launches, and marketing initiatives
- Participate in trade shows, industry events,



and contractor engagement activities
- Create awareness and demand for SPAX® products within qualified construction channels

Market Intelligence & Business Insight

You Will Help Shape Our Growth Strategy By

- Providing feedback on pricing, competitive activity, product needs, and market trends
- Analyzing territory performance and identifying opportunities to improve market penetration
- Sharing customer and market insights with cross‑functional teams
- Collaborating with Sales, Marketing, Product Management, and Operations to refine strategies and improve execution

Operational Discipline & Collaboration

You Will

- Maintain accurate CRM data, including pipeline activity, customer engagement, and forecasting
- Deliver regular updates on territory performance, growth initiatives, and market opportunities
- Manage priorities independently while maintaining strong communication with internal teams
- Support company initiatives that strengthen channel partnerships and drive long‑term growth

What We're Looking For

Required Experience & Qualifications

- 5+ years of outside sales, territory management, market development, or business development experience
- Proven success developing new business and growing existing accounts
- Strong relationship‑building, communication, and presentation skills
- Ability to manage a large geographic territory independently
- Strong organizational skills with disciplined follow‑up and execution
- Experience using CRM systems for pipeline management and forecasting
- Ability to travel extensively throughout the assi

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