Director, Current Vehicle Sales & Client Experience

Director, New Vehicle Sales & Client Experience Maserati & Alfa Romeo of Winnipeg

Position Overview

We are seeking an extraordinary, high-energy Director, New Vehicle Sales & Client Experience to lead our luxury automotive sales for Maserati and Alfa Romeo . As the primary brand ambassador, you will be responsible for driving new vehicle sales, championing the heritage and passion of Italian performance engineering, and establishing a prestigious market presence for both brands.

This is not just a traditional sales role—it is a brand-building position. You will actively network with high-net-worth individuals, local businesses, luxury lifestyle partners, and community influencers to build brand awareness, generate high-value leads, and convert prospects into loyal brand enthusiasts.

Key Responsibilities

- Credible with affluent clients, entrepreneurs and professionals.
- A natural host and relationship builder who is comfortable outside the dealership.
- Strong closer with dealership operating discipline and an understanding of gross profit.
- Excellent CRM habits and relentless follow-through.
- Polished communicator in person, by phone, text and personalized video.
- Comfortable creating community partnerships and hosting intimate events.
- Obsessed with product knowledge and able to sell Maserati and Alfa Romeo as distinct propositions.
- Offering private showroom appointments before/after normal hours when appropriate.
- Offering at home or office test drives for qualified prospects.
- At-home or office trade appraisal where practical.
- Providing remote personalized walk-arounds and virtual consultations.




- Providing at home or office delivery for selected clients.
- Delivering priority support for clients during service or ownership issues.
- Offering special-order configuration appointments that feel like private new-home design consultations.

Qualifications & Requirements

- Experience: Minimum 2+ years of successful automotive sales experience, preferably within the luxury automotive sector (experience with European/exotic brands preferred) or 3+ years of experience in the hospitality industry dealing with affluent clients, entrepreneurs and professionals.
- Networking Track Record: Proven ability to build business relationships, network in affluent circles, and drive business through community engagement.
- Brand Passion: A genuine enthusiasm for performance vehicles, automotive engineering, and luxury brand storytelling.
- Communication: Exceptional verbal, written, and interpersonal presentation skills. The ability to speak Italian is preferred but not required.
- Licensing: Valid driver’s license with a clean driving record and valid sales permit.

What We Offer

- Competitive Compensation: Uncapped commissions with a target annual earnings range of $100,000-$200,000+. Front-end gross profit commission percentage starting at 40% and scaling with volume.
- Benefits Package: Health, dental, vision and life benefits
- Perks: Brand new Alfra Romeo company vehicle, ongoing training, employee discounts and future career growth within the Walt Morris Auto Group.

Location: 500-1717 Waverly Street

Job Type: Full-Time

Department: Sales

Reports To: General Sales Manager and General Manager

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📌 Director, New Vehicle Sales & Client Experience (Winnipeg)
🏢 Plaza Kia
📍 Winnipeg