Area Sales Manager - Michigan SPAX® | Remote - Must Reside in Michigan Build Relationships. Win Market Share. Grow a Premier Brand. SPAX® is one of the fastest-growing premium fastening brands in North America. We are seeking a driven sales qualified who understands the building materials industry and knows how to grow business through lumberyards, building material dealers, distributors, and skilled contractors.

Why This Role Matters The Area Sales Manager plays a critical role in expanding SPAX® market share across Michigan's professional construction channels. This position is responsible for developing new business, strengthening distribution partnerships, increasing contractor adoption, and growing SPAX's presence within lumberyards, building material dealers, distributors, and professional construction markets.

Success in this role directly impacts revenue growth, customer relationships, brand awareness, and the long‑term strength of the SPAX® brand throughout Michigan.

Your Role & Impact As Area Sales Manager, you will own the growth, development, and execution of SPAX's market strategy throughout Michigan.

You Will

Drive territory growth through new business development and expanded channel engagement

Build strong partnerships with lumberyards, building material dealers, distributors, and contractors

Increase product adoption through jobsite demonstrations, product training, and dealer engagement events

Expand SPAX® brand presence within independent lumberyards, STAFDA distributors, building product distributors, and professional contractor channels

Identify market opportunities and translate insights into actionable growth strategies





Strengthen SPAX® competitive positioning through product advocacy and customer engagement

Provide market intelligence to Sales Leadership, Marketing, Product Management, and Operations teams

Sales Growth & Channel Expansion You Will Be Responsible For

Developing and executing a territory growth strategy aligned with company sales objectives

Identifying and pursuing new dealer, distributor, and contractor opportunities

Growing sales and increasing product penetration across assigned markets

Strengthening stocking positions with dealers and distributors through relationship management and value-based selling

Converting contractors and end users through product demonstrations, training, and field engagement

Supporting distributor and dealer partners with sales enablement, product education, and field support

Building long‑term relationships with owners, branch managers, outside sales representatives, and counter teams

Field Activation & Product Advocacy As a SPAX® Brand Ambassador, You Will

Conduct jobsite demonstrations and product training sessions

Communicate product performance advantages and installation benefits

Support regional promotions, product launches, and marketing initiatives

Participate in trade shows, industry events, and contractor engagement activities





Create awareness and demand for SPAX® products within professional construction channels

Market Intelligence & Business Insight You Will Help Shape Our Growth Strategy By

Providing feedback on pricing, competitive activity, product needs, and market trends

Analyzing territory performance and identifying opportunities to improve market penetration

Sharing customer and market insights with cross‑functional teams

Collaborating with Sales, Marketing, Product Management, and Operations to refine strategies and improve execution

Operational Discipline & Collaboration You Will

Maintain accurate CRM data, including pipeline activity, customer engagement, and forecasting

Deliver regular updates on territory performance, growth initiatives, and market opportunities

Manage priorities independently while maintaining strong communication with internal teams

Support company initiatives that strengthen channel partnerships and drive long‑term growth

What We're Looking For Required Experience & Qualifications

5+ years of outside sales, territory management, market development, or business development experience

Proven success developing current business and growing existing accounts

Strong relationship‑building, communication, and presentation skills

Ability to manage a large geographic territory independently

Strong organizational skills with disciplined follow‑up and execution

Experience using CRM systems for pipeline management and forecasting

Ability to travel extensively throughout the assigned territory

Valid driver's license

High school diploma or GED required

Preferred Experience The ideal candidate will

📌 Area Sales Manager (Stonewall)
🏢 Altenloh, Brinck US, Inc.
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