Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. The Director, Digital Strategy is the senior strategic digital lead for the client account. The role defines how digital channels work together across the customer journey to support the client’s brand and business goals, and ensures digital thinking is embedded from the brief onward rather than added once activation begins. The Director turns audience, cultural, platform, business and measurement signals into a focused digital strategy, clear priorities and practical roadmaps. The Director will work alongside Client Leadership and Planning, while partnering closely with the Digital Manager, channel specialists and Media Effectiveness. The Digital Manager and specialists remain responsible for in-platform strategy, buying, account structure, bidding, pacing, optimization, trafficking and quality assurance. The Director sets the strategic direction and ensures the work adds up to one connected digital proposition.

Digital channel strategy and integration

Own the account’s digital channel strategy and roadmap, connecting business objectives, audience needs, customer journey, channel roles, investment priorities and measurement.

Partner with Client Leadership and Planning from the brief onward so digital strategy is developed as part of the core media response, not as a downstream activation layer.

Define how paid Search, Social, Programmatic, Display,



Video and other relevant digital channels work together across the funnel, while channel specialists determine the detailed in-platform approach.

Develop audience and segmentation strategies that connect broad media audiences, platform signals, app and loyalty opportunities, and first-party data ambitions.

Bring a forward-looking point of view on changing consumer behaviour, platform evolution, AI-enabled media and emerging digital opportunities, distinguishing useful innovation from novelty.

Ensure learning is applied back into audience, channel, investment and creative decisions, creating a continuous strategy-to-learning cycle.

First-party data and connected capabilities

Lead the media strategy and use-case components of the first-party data and audience maturity roadmap, in partnership with Media Effectiveness, CRM, loyalty, app, privacy, data and technology stakeholders.

First party data connecting to business strategy.

Present the digital strategy and roadmap in senior meetings, annual planning, business reviews and critical transformation workstreams.

Coach the Digital Manager, planners and specialists to connect platform recommendations to the wider strategy and communicate with greater clarity and confidence.

Establish clear ways of working and decision rights across Client Leadership, Planning, Digital Activation, Media Effectiveness and specialist partners.

8+ years of progressive experience in digital media strategy, communications planning,



digital transformation or integrated media, ideally across agency and/or client environments.

- Post-secondary degree or diploma in Media, Advertising, Marketing, Business, Strategy, Analytics or a related field
- Demonstrated experience building full-funnel digital channel strategies that connect business goals, audiences, channel roles, investment and measurement.
- Solid understanding of the strategic roles and interdependencies of paid Search, Social, Programmatic, Display and Video.
- Practical understanding of first-party data, CRM, app and loyalty use cases, including the organizational and measurement dependencies required to activate them.
- A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. Time Type: Full time

Contract Type: Permanent

We’re leading the way - helping to build a more sustainable planet. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Our Social Impact.

📌 Digital Planning Manager (Vancouver)
🏢 dentsu
📍 Vancouver