District Sales Manager (72113)

Requisition ID 72113-Posted 10/19/2026- AB Edmonton 8660-61

Herc Rentals' parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol "HRI." Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.

The company provides a wide range of equipment rental services to various industries, including construction, industrial, and government sectors. Herc Rentals is committed to supporting Canadian businesses by offering high-quality equipment and exceptional customer service. The District Sales Manager (DSM) is responsible for driving profitable revenue growth across the district by providing strong sales leadership, coaching, and strategic directions to branch sales teams. Reporting to the District Manager, the DSM partners closely with Branch Managers and Sales Representatives to achieve equipment rental, sales, revenue, and profitability objectives. This role plays a critical part in developing new business opportunities, strengthening customer relationships, identifying market trends, and aligning sales and operational efforts to support district growth.

The successful candidate will oversee sales performance across six locations (Edmonton, St Albert, Fort Saskatchewan, Hinton, Grande Prairie, Bonnyville and three onsite operations). The role is highly field-focused, requiring approximately 80% time in the field and 20% in the office, with travel throughout the district.

Lead and support sales activities across the district to achieve equipment rental, sales, revenue, and profitability targets.

Partner with the District Manager and Branch Managers to establish sales territories, goals, forecasts, and growth strategies.





Develop and execute strategic sales plans aligned with corporate objectives.

Drive profitable revenue generation through new business development and expanded customer relationships.

Support key account growth by working collaboratively with National Account and Strategic Account teams.

Identify opportunities to increase market share and grow the district portfolio toward established revenue and rental targets.

Coach, mentor, and develop Sales Representatives, TSRs, Sales Associates, and counter staff.

Conduct regular ride-alongs, sales calls, territory reviews, and performance discussions.

Recruit, onboard, and develop new sales talent as required, particularly in identified growth areas such as the Grande Prairie and Fort Saskatchewan markets.

Lead regular sales meetings to communicate priorities, share best practices, and reinforce strategic objectives.

Customer Relationship Management

Build and maintain solid relationships with key customers and stakeholders across the district.

Participate in customer meetings, sales blitzes, and customer-focused events that strengthen business relationships and uncover growth opportunities.

Ensure a high level of customer satisfaction by proactively addressing concerns and supporting solution-based selling.

Strategic Planning & Market Analysis

Analyze market trends, customer needs, competitor activities, pricing structures, and industry developments.





Collaborate with district leadership to identify new market opportunities and respond effectively to competitive pressures.

Leverage Salesforce and other business systems to monitor pipeline activity, sales performance, and forecasting accuracy.

Align sales objectives and activities with branch operations and sales coordinators.

Partner with fleet management teams to ensure equipment availability and support revenue growth initiatives.

Monitor sales performance against forecasts, budgets, and strategic goals.

Manage expenditures and sales programs to ensure alignment with district financial objectives.

Strong leadership, coaching, and team development skills

Strategic sales planning and execution

Relationship-building and customer engagement

Performance management and coaching

Sales forecasting and pipeline management

Market analysis and competitive intelligence

Proficiency with CRM systems, particularly Salesforce

5-10 years of successful experience in outside sales, sales management, or leadership roles within the equipment rental industry.

- Demonstrated experience leading and developing sales teams.
- Strong planning, negotiation, and problem-solving capabilities.
- Proficiency with Salesforce and related sales technologies.
- Ability to travel and be in the field 80% of the time across the district.

Medical, Dental, and Vision Coverage

Life and disability insurance

Healthcare spending account

Building Your Financial Future

Company matched Pension Plan

Registered Retirement Savings Plan

Tax Free Spending Account (TFSA)

Paid Vacation Time Off (Minimum 3 weeks)

Employee Assistance Program (EAP)

Auto & Home Insurance Discounts

Life Insurance

Supplemental Life Insurance

Disability Insurance

Herc Rentals does not utilize Artificial Intelligence (AI) for sourcing or recruiting candidates.

#

📌 Territory Sales Manager, Grocery (Edmonton)
🏢 Herc Rentals
📍 Edmonton