Manager I, Performance Marketing (Winnipeg)

Manager I, Performance Marketing (Winnipeg)

22 Oct
|
Scopely
|
Winnipeg

22 Oct

Scopely

Winnipeg

Scopely is looking for a

Performance Marketing Manager I

to join our

User Acquisition team

in Canada on a remote basis

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You’ll Do:

Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability

Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing, and much more

Locate, negotiate and develop creative and innovative solutions for acquisition

Grow and manage marketing partnerships for UA efforts across the globe

Design and execute A/B & multivariate testing and present results to related teams

Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users

Work cross-functionally with product, ads, data,



and creative teams to grow the portfolio and business through full-view lifecycle marketing

Be an expert in UA with key knowledge in order to lead a team

Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology

Proactively source new partners to diversify portfolio

Ability to present and speak in front of leadership stakeholders from varying functions

What We’re Looking For:

BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field

3-5 years of experience in media buying / user acquisition / performance marketing.

A hunger to be at the forefront of the mobile advertising space and the mobile app market

Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions

Strong analytical skills and attention to detail

Proven ability to effectively communicate with cross functional teams

Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with Facebook Ads and/or Google Ads is a plus

Understanding of funnel conversion metrics, retention rates and LTV predictions preferred

Deep understanding of our data architecture and tech stack, and be able to communicate effectively with data teams





Looks for external emerging trends

Ability to self-reflect, take feedback and create a personal improvement plan

Ability to follow-up on tasks and action items with no or little oversight

Strong proficiency with Excel required

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure

We welcome applications from people with disabilities and should you require accommodations during the application process please contact [email protected] .

For candidates in British Columbia, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare advantages, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

British Columbia Annual Salary Range

$80,000 — $105,000 CAD

About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO” and “Pokémon GO,” along with “Stumble Guys,” “Star TrekTM Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise

📌 Manager I, Performance Marketing (Winnipeg)
🏢 Scopely
📍 Winnipeg

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