Manitobah is dedicated to a greater cultural diversity throughout our business operations and hiring process. Manitobah is committed to hiring Indigenous employees wherever possible. Applicants are strongly encouraged to self-declare.Are you a hands-on e Commerce leader with deep Shopify Plus expertise and high standards to match? Are you looking to elevate a purpose-driven brand? If so, we want you to join our team!WHAT YOU WILL DO The Director of e Commerce is the operational and commercial hub of Manitobah's online retail business, responsible for the day-to-day performance, presentation, and continuous improvement of Manitobah's Shopify storefronts. This role owns the full e Commerce execution layer — ensuring the customer journey from first click to checkout is seamless, on-brand, and optimized for conversion — while also leading the go-to-market process for new product launches and seasonal campaigns.The Director leads a small, focused team and directs Manitobah's third-party Shopify development agency. The primary focus of this role is Manitobah's DTC storefronts (Canadian and US), with secondary oversight of the B2 B/wholesale portal.WHAT WE OFFER Manitobah offers a comprehensive total compensation package which includes an annual base salary, group perks, flexible work hours, generous paid time off, 50% discount on our retail products, professional development, and our newest benefit offering called Group Savings Program.SALARY Starting at $130,000LOCATION This position is hybrid/remote. The incumbent will be required to report to our Headquarters, located at The Forks in Winnipeg, Manitoba as directed.KEY RELATIONSHIPS Reports to : Sr.



VP of Sales and MarketingKey Relationships: E-commerce, marketing teams, external vendorsDirect Reports: YesKEY RESPONSIBILITIES Own the day-to-day management and performance of Manitobah's Shopify Plus storefronts — Canadian DTC, US DTC, and B2 B/wholesale portal.Oversee the end-to-end product upload process — ensuring all new products are accurately set up, classified, tagged, described, imaged, priced, and published to the correct storefronts on schedule.Develop and maintain a rigorous product taxonomy, ensuring collections, tags, filters, and search are structured to support discoverability and a logical customer journey.Execute and continuously optimize on-site merchandising — including collection sequencing, featured product placement, cross-selling, upselling, and bundling strategies — to drive average order value and sell-through.Lead the e Commerce go-to-market process for all new product launches, seasonal drops, and promotional campaigns.Own the CRO program for Manitobah's DTC storefronts — maintaining an active testing roadmap that targets conversion rate, add-to-cart rate, checkout completion, and average order value.Own e Commerce performance reporting — tracking key metrics including revenue, sessions, conversion rate, AOV, bounce rate,



and channel contribution against targets, and reporting results and recommendations to the SVP and cross-functional leadership on a regular cadence.Budget management, including spend across tools, apps, agency fees, and operational costs; tracking actuals against plan; and making recommendations on investments or adjustments as needed.CORE COMPETENCIES Advanced knowledge of concepts, principles, methods and techniques of e Commerce, including Shopify platform.Strong familiarity with front-end concepts including HTML, CSS, and Shopify Liquid —must be able to read, review, and communicate clearly with developers about front-end work.Proven ability to collaborate effectively while working with cross-functional teams internally and externally in a fast-paced environment.IDEAL EXPERIENCE Professional Experience:Minimum 10 years of progressive experience in e Commerce, encompassing both e Commerce management, is required.Demonstrated hands-on experience managing a Shopify or Shopify Plus store is required.Experience owning or co-owning e Commerce-related budgets, including tools, agency spend, and operational costs, is required.Educational Requirements: A bachelor’s degree in Business, Marketing, Digital Commerce, or a related discipline is required.A combination of education and experience may be considered.WORKING CONDITIONS May require long periods at a desk, reading lengthy documents, and time in front of a computer.This is a hybrid role based out of Manitobah's Headquarters in Winnipeg, MB, Canada; candidates must be ableto report to Headquarters when directed.#J-18808-Ljbffr

📌 Director Of E-Commerce (Winnipeg)
🏢 Manitobah
📍 Winnipeg