Senior Director, Global Sports & Partnership Marketing to define and lead the long-term vision, strategy and execution of its global Sports Marketing program, including the Global Athlete Team, Partnerships, Academies and Community initiatives. You’ll lead the development of global athlete and partnership strategies, strengthen relationships with guides, search and rescue organisations, ambassadors and outdoor communities, and create meaningful opportunities for the brand to connect with people around the world. Working closely with Regional Marketing leaders, the Global Brand Team, Product, Creative, Communications and external partners, you’ll ensure global strategies translate into relevant, impactful programs at a local level. This is a senior leadership prospect to build a world-class Sports Marketing organisation, develop scalable operating models and strengthen Arc’teryx’s position as a leader in outdoor sport and culture. The role is ideally based at the North Vancouver office, with hybrid working available. Global Sports Marketing Strategy & Leadership Define and lead the global vision and strategy for Athlete Marketing, Partnerships, Academies and Community programs. Develop global playbooks, operating models and frameworks that integrate Sports Marketing into brand strategy, demand creation and go-to-market activities. Build and lead a world-class Sports Marketing organisation, including team development, leadership capabilities, succession planning and organisational design. Partner with Regional Marketing leaders and the Global Brand Team to align strategies, resources and execution across markets. Lead executive-level planning, strategic discussions and board-level communications relating to Sports Marketing performance and future direction.



Athlete Marketing & Development Build meaningful relationships with athletes, guides, ambassadors and outdoor communities. Ensure athlete insights and experiences contribute to brand storytelling, product innovation and community engagement. Define and execute the global partnerships strategy, building high-impact relationships with organisations, federations, guides, search and rescue teams, ambassadors and major events. Identify and develop partnerships that strengthen brand authority, cultural relevance and community impact. Oversee the strategic development of Arc’teryx Academies and Community programs. Build scalable operating models that support consistent delivery of high-quality experiences across international markets. Strengthen relationships with core outdoor communities and cultural leaders. Brand Storytelling & Content Lead the content strategy for global Sports Marketing and Partnership programs. Work with Brand, Creative, Communications and regional teams to bring athlete, partnership and community stories to life. Ensure authentic stories are captured, developed and amplified across global campaigns and marketing channels. Integrate athletes, partnerships, academies and community initiatives into brand campaigns and product storytelling. Develop storytelling opportunities that reinforce Arc’teryx’s technical credibility, mountain heritage and cultural relevance.



Commercial Performance & Investment Own the global Sports Marketing investment strategy and performance framework. Ensure athlete, partnership and community investments contribute to measurable brand equity, cultural relevance, community impact and commercial outcomes. Manage budgets, business planning and resource allocation across global Sports Marketing initiatives. Use data, insights and performance reporting to inform investment decisions and strategic priorities. Community, Culture & Future Growth Strengthen representation and inclusion across athlete, partnership and community programs, including emerging regions and outdoor disciplines. Explore new approaches to storytelling, participation and engagement through digital, immersive, experiential and community-led platforms. Identify opportunities to extend the reach and impact of Sports Marketing beyond traditional marketing channels. Support Arc’teryx’s cultural and environmental leadership through initiatives focused on outdoor sport, sustainability, inclusion and access. Translate grassroots community insights into strategic opportunities for the wider business. 12+ years of progressive experience developing and scaling athlete, partnership and community marketing strategies within global outdoor sports, apparel or footwear brands. Deep understanding of outdoor sports culture and athlete performance across Climb, Snow and Trail. Proven experience building and scaling Sports Marketing or Partnership programs at a comparable brand. Demonstrated success delivering measurable improvements in brand visibility, brand equity and commercial impact. Strong background in content strategy, translating athlete, community and partnership stories into c

📌 Senior Director, Global Sports (Vancouver)
🏢 This Is Never Work
📍 Vancouver