As General Manager, you will lead an established, full-service dealership in the high-ticket consumer products space that sells new and pre-owned products, along with financing, protection products, parts and service. You will sell to, and lead a sales team selling to, individual consumers, including many repeat buyers who are upgrading. This is a hands-on, player-coach role. You will spend approximately 15% of your time selling directly, 40% desking deals, coaching and recruiting salespeople, and the rest running dealership operations and finances. Most leads are inbound from the website, social media, digital advertising, walk-ins, and repeat and referral customers. This is not a cold-calling role. The dealership is located in the Barrie area and serves customers from across the region and the Greater Toronto Area. This is an existing position reporting to a Regional Vice President. The base salary is $120,000 – $150,000, plus bonuses.COMPENSATION & BENEFITS$120,000 – $150,000 CAD base salary, plus bonusesYear 1 OTE: $150,000 – $175,000 CADYear 2 OTE: $150,000 – $200,000 CADUncapped bonus tied to dealership profitability, paid monthly and annuallyMonthly car allowance plus a gas cardHealth benefits, partially company-paidRRSP matching programCompany cell phone15 vacation days, 5 sick days and 2 personal days per yearSalaried and paid year-roundCareer advancement into senior management within a multi-location dealer groupTHE COMPANY & CULTUREOur client is an established, full-service dealership with a long-standing customer base in the Barrie area. It is part of a larger, Canadian-owned, multi-location dealer group. The dealership is supported by the group's purchasing power, inventory network, manufacturer relationships and in-house marketing team.



It offers new and pre-owned product sales, financing and protection products, trade-ins, parts and accessories, and full-service maintenance and repair.The culture is entrepreneurial and performance-driven. General Managers run their stores like owners: they are expected to understand their numbers, develop their people and make decisions without waiting for head office. Senior leadership is accessible and decides quickly. Company-wide turnover is under 10%, and many managers have been with the group for 10 to 20 years. The company expects honest dealing with customers and aims to hire for the long term.OFFICE LOCATION & SALES TERRITORYLocation: in-store, Barrie area, OntarioWork arrangement: full time in-store; no remote or hybrid optionCustomer market: the Barrie area and the Greater Toronto AreaHours: retail store hours. Weekends and evenings are requiredPeak season: six days per week, approximately 50 to 60 hours per week in the first year, easing to about 50 hours once the team is builtOvernight travel: less than 5% (approximately once per year)EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS5+ years of sales experience, including at least 2–3 years leading commissioned salespeople in a dealership or high-ticket retail environmentFace-to-face B2 C retail sales and sales management experience: working and desking deals, negotiating, closing,



and protecting front-end and F&I gross profitRelevant backgrounds include automotive, marine and powersports dealerships, and commission-driven furniture, mattress, pool and spa, and home-improvement retail. Industry experience is not requiredProven record of recruiting, training and developing salespeopleExperience managing inventory, including mix, aging, pricing and trade appraisalAble to read a dealership or store P&L and make operating decisions from itExperience overseeing, or working closely with, service, parts, finance and administration departments is an assetMust be available to work weekends, evenings and six-day weeks in peak seasonValid driver's licence and own vehicle requiredPost-secondary diploma preferredTECHNICAL SKILLSDealership CRM (any dealer CRM experience is transferable) – IntermediateMicrosoft Excel – IntermediateMicrosoft Word – BasicMicrosoft Power Point – BasicGoogle Drive / Docs – BasicTHE PRODUCT / SERVICE / SOLUTIONNew and pre-owned high-ticket consumer products from leading manufacturersFinancing and extended protection products sold with each purchaseTrade-ins and used-inventory acquisitionParts, accessories and installationsService, warranty and manufacturer-supported repairs, inspections and scheduled maintenancePROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)Individual retail consumers from a broad range of ages and backgroundsFirst-time buyers as well as experienced owners upgrading or trading inExisting owners who need parts, service, warranty work and upgradesCustomers come from across the Barrie area and the GTADecision-makers: the consumer, usually with one other person (a spouse or family member) involved in the decisionSALES CYCLE / ORDER VALUE /

📌 General Manager – Established Dealership, High-Ticket Consumer Products (Barrie)
🏢 Just Sales Jobs
📍 Barrie