Business Development Representative, Enterprise

This is an outbound sales role focused on starting conversations with companies that have not shown interest yet, then booking meetings for the mid-market and enterprise sales team. It asks for steady daily calling, emailing and social outreach, clean CRM records, and a willingness to test and refine messaging in a newly built sales motion. A strong candidate has at least a year in a similar role, a record of hitting targets, and the drive to work with little structure.

How it fits the AI era

AI tools can now help with finding accounts, spotting buying signals and drafting first-pass outreach, so basic list building and copywriting matter less than they did. What stays human is reading a lawyer's real pain points, handling objections on a live call, and earning enough trust to get a meeting. Reps who use AI to work smarter while keeping their outreach personal will stand out.

How it builds AI experience

The role means selling a generative AI product to legal professionals,



so it builds practical knowledge of how lawyers think about AI in contract work and what worries them about it. Someone can prepare by trying AI drafting tools, learning how contract review works, and practicing how to explain the value of a Word-based copilot in plain terms. Helping shape talk tracks and email sequences for a current motion also gives hands‑on experience testing what messaging works for an AI product.

Worth showing

- Cold calling and outbound results
- Hitting or beating quotas
- CRM tracking and clean data
- Testing and improving messaging

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Spellbook

A generative AI copilot that drafts, reviews and compares contracts inside the Word document a lawyer already has open.

📌 Business Development Representative, Enterprise (Edmonton)
🏢 present of AI
📍 Edmonton