As an Outside Sales Representative, you will sell woodworking machinery, parts and service to manufacturers of wood products across southwestern Ontario, including the Hamilton area. You will primarily be selling to purchasing departments and senior management (VP/Director level). This role is approximately 50-75% new business development and 25-50% account management. You will take over an established book of accounts in the territory and generate new business through your own prospecting. This is an existing role, replacing a long-tenured rep who is retiring, and it reports to the Sales Manager. The compensation is $86,000 (base salary plus guaranteed commission for Year 1), plus uncapped commissions.

COMPENSATION & BENEFITS

- $86,000 (base salary plus guaranteed commission for Year 1)
- Uncapped commission, paid monthly
- Top performers earn $180,000 per year
- Car allowance
- Health benefits - 100% company paid
- Company pension plan - 100% vested, 18% of annual salary
- 3 weeks' vacation
- Laptop and cell phone provided
- Business and travel expense account
- Further education reimbursement
- Employee recognition, gifts and rewards
- Company social events
- Career advancement potential within 3-5 years

THE COMPANY & CULTURE

Our client has been in business for more than 60 years. They are the Canadian subsidiary of a publicly traded, German-headquartered global group with more than 7,000 employees in 100 countries. The Canadian head office is in Mississauga, Ontario, with 85 employees in Canada, 50 of them in Mississauga. They sell and service woodworking machinery for companies that manufacture wood products, including furniture, cabinetry and millwork, and serve small,



mid-sized and enterprise manufacturers across Ontario and the rest of Canada. Clients include Knoll North America, Woodlore, Prepac Manufacturing, ABIC and Teknion Group.

The culture is a supportive team environment that is inclusive, fun and versatile. Leadership has an open-door policy, is sales- and customer-driven, tracks performance through KPIs, and promotes work-life balance. Company-wide turnover is under 10%, average employee tenure is 10-15 years, and no new salesperson has left within their first 12 months.

OFFICE LOCATION & SALES TERRITORY

- Head Office: Mississauga, Ontario, Canada
- Work arrangement: Field-based and working from home. Approximately 80% of your time is in the field with customers.
- In-office days at the Mississauga head office for the first few weeks of onboarding, and periodically after that
- Sales territory: Southwestern Ontario, including the Hamilton area. Candidates located anywhere from Hamilton to London are considered, provided they can cover the full territory.
- Hours: Monday to Friday, full-time. Occasional evenings and weekends for trade shows.
- Overnight travel: Less than 10%, for trade shows, training and occasional client visits

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS

- 2+ years of B2B outside sales experience.



Both developing and experienced sales professionals are considered.
- Experience selling capital equipment or other high-value, long-cycle products or solutions is preferred
- Experience selling manufacturing equipment, or selling to industrial manufacturers, is an asset
- Industry experience is not required. Full sales and technical training is provided.
- Experience selling to purchasing departments and senior management (VP/Director level)
- Experience selling to small, mid-sized and enterprise organizations
- Experience managing an existing book of accounts while developing new business
- Valid driver's licence and reliable vehicle (car allowance provided)

TECHNICAL SKILLS

- Zoom / Microsoft Teams - Advanced
- Google Drive / Docs - Advanced
- Microsoft Excel - Intermediate
- Microsoft PowerPoint - Intermediate
- Microsoft Word - Intermediate
- Online demos - Intermediate
- CRM software - Intermediate
- Quoting software - training provided

THE PRODUCT / SERVICE / SOLUTION

- Woodworking machinery for manufacturers of wood products
- Replacement parts for installed machinery
- Machinery service and support

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)

- Manufacturers of wood products, including furniture, cabinetry and millwork
- Small, mid-sized and enterprise organizations
- Located across southwestern Ontario
- Decision makers: purchasing departments and senior management (VP/Director level)

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

- Average project size: $50,000 to $15,000,000+
- Average sales cycle: 6-9 months
- Annual spend per account varies depending on wh

📌 Outside Sales Representative-Woodworking Machinery (Canada)
🏢 Just Sales Jobs
📍 Canada