YOUR CHALLENGES

The Sales Development Specialist plays a key role at the intersection of marketing and sales. Their goal is to convert leads generated by marketing initiatives into qualified sales opportunities for sales representatives, helping build a strong pipeline and directly contributing to revenue growth.

YOUR RESPONSIBILITIES

- Ensure prompt and proactive follow-up of all inbound leads from the website, marketing campaigns, events, and other sources;
- Qualify prospects through discovery calls and targeted communications to assess their business needs, challenges, level of maturity, and purchase potential;
- Identify high value opportunities and recommend next steps to maximize conversion potential;
- Identify, contact, and qualify potential clients, in collaboration with the sales team, to initiate prospecting efforts and schedule meetings for sales representatives;
- Schedule relevant and well-prepared meetings for sales representatives, ensuring the quality and completeness of the information shared;
- Maintain complete, accurate, and up-to-date data in the CRM system (Salesforce) to support effective pipeline management and optimal opportunity follow up;




- Work closely with the marketing and sales teams to optimize lead quality, improve qualification processes, and support the continuous growth of the pipeline.
- Actively contribute to the continuous improvement of outreach scripts, qualification methods, and the overall prospect experience.

YOUR SUCCESS METRICS

- Lead response and follow-up timeframes (24 hours);
- Number of contacts (600 contacts per month);
- Number of meetings scheduled (25 meetings per month);
- Quality of opportunities qualified and recognized as genuine by the sales representatives;
- Value of Net New business.

WHAT WE'RE LOOKING FOR

- DEP or DEC in sales, marketing, or a related field;
- 1 to 3 years of experience in a similar role;
- Bilingualism required, French and English spoken and written.
- Excellent communication skills, both written and verbal;
- Robust ability to quickly understand client business challenges and ask relevant questions;
- High level of organization, attention to detail, and ease with CRM tools;
- Results driven mindset, collaboration, and continuous improvement orientation.

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