About Brand Momentum & Our Client Partner

Brand Momentum is a Canadian sales, marketing, and retail services agency connecting brands with people through field execution, client service, and business insights. This role supports RBH and its smoke-free products and vaping business, providing integrated data, analysis, and decision support across its Canadian retail and field network.

About the Role

This is a proactive business insights and performance-management support role, not solely a reporting position. The Client Insights & Business Analyst works closely with BMI and RBH stakeholders to integrate systems and data, create timely and reliable visibility of performance, and translate complex information into transparent actions for the business.

The analyst will monitor representative, store, territory, retailer, and geographic performance; identify emerging issues and opportunities quickly; and share objective findings with field management, the Capability & Performance Manager, agency leadership, and RBH stakeholders.

PRIMARY ACCOUNTABILITY Create a trusted, integrated view of business and field performance, identify risks and opportunities early, and convert data into timely actions that improve productivity, coverage, and commercial outcomes.

Key Responsibilities

1. Embedded Partnership with BMI & RBH

- Act as a day-to-day analytical partner to BMI and RBH stakeholders, maintaining close alignment on business questions, performance priorities, definitions, reporting requirements, and decision timelines.
- Build strong working relationships across Client Services, Reporting & Analytics, field leadership, the Capability & Performance Manager, and relevant RBH teams.
- Participate in recurring planning,



performance reviews, and working sessions; communicate proactively when data limitations, risks, or emerging issues require attention.

2. Systems & Data Integration

- Work with BMI and RBH teams to align approved systems, data sources, reporting logic, product and territory mappings, definitions, and refresh processes.
- Extract, clean, reconcile, and consolidate data from field reporting platforms, RBH-approved systems, retailer or distributor feeds, and other approved sources.
- Identify integration gaps, timing delays, duplicate processes, and manual dependencies that limit performance visibility; coordinate with the appropriate technical owners to resolve or mitigate them.
- Document data sources, calculation logic, business rules, refresh timing, ownership, and known limitations to create a reliable shared reporting foundation.

3. Timely Performance Visibility

- Build and maintain dashboards, scorecards, and reporting views that provide timely visibility of sales, execution, productivity, inventory, distribution, and agreed field performance indicators.
- Establish practical daily, weekly, monthly, and business-review reporting rhythms based on stakeholder needs and data availability.
- Ensure reporting is accessible, easy to interpret, and tailored to the needs of BMI field leadership, agency leadership,



and RBH stakeholders.
- Validate calculations, reporting periods, product mappings, territory assignments, and data completeness before information is distributed.

4. Daily Field Performance Monitoring & Escalation

- Analyze representative and team performance each business day using objective, validated measures and agreed benchmarks.
- Identify emerging or sustained performance gaps, unusual patterns, missing activity, execution barriers, and potential data-quality issues quickly.
- Promptly share evidence-based concerns with the relevant Field Manager and the Capability & Performance Manager for investigation, coaching, capability support, or other appropriate follow-up.
- Distinguish clearly between data observations, analytical interpretation, and management decisions; do not make individual employment or disciplinary recommendations.

5. Store, Territory & Geographic Insights

- Assess performance across stores, retailers, territories, regions, and geographic clusters to identify drivers of growth, persistent underperformance, white-space opportunities, and execution inconsistencies.
- Identify high-potential stores, territories, geographic approaches, and execution practices that may warrant replication, additional investment, or expanded coverage.
- Recommend evidence-based changes to store prioritization, geographic coverage, resource allocation, call frequency, or execution strategy where the data supports scaling, adjusting, testing, or discontinuing an approach.
- Consider operating context, data quality, sample size, seasonality, and other relevant limitations before making r

📌 Client Insights (Canada)
🏢 Brand Momentum
📍 Canada