Customer growth strategy leads the way at RCL, using CRM and lifecycle marketing to build smarter journeys in a hybrid environment.

As a Customer Engagement Strategy Manager, you will own a brand’s customer growth playbook across acquisition, engagement, retention, and win-back. You will translate customer insights, brand priorities, and commercial goals into strategies for traffic, conversion, and revenue. The work spans segmentation, personalization, automation, analytics, and experimentation across Reitmans, RW&CO.;, and PENN. Penningtons. You will partner with CRM Operations and influence Ecommerce, Brand, Merchandising, Planning, Retail, Media, Analytics, and Digital teams.

Key Responsibilities:

- Own customer growth across acquisition, engagement, retention, and win-back
- Build lifecycle strategies across Email, SMS, loyalty, and emerging channels
- Drive segmentation, targeting,



and personalization at scale
- Turn analytics and experimentation into commercial actions
- Connect cross-functional teams around the customer

Requirements:

- Eight-plus years across CRM, Lifecycle, Growth, Ecommerce, or Digital Marketing
- Experience delivering measurable revenue, conversion, and retention growth
- Expertise in segmentation, personalization, lifecycle marketing, and automation platforms
- Solid commercial and analytical understanding of customer behaviour and ecommerce KPIs
- Bilingual French and English cross-functional influencing ability

Shape customer growth through CRM, personalization, analytics, and lifecycle strategy across RCL’s iconic Canadian fashion brands.

📌 Customer Growth Strategy Manager (Montreal)
🏢 Penningtons
📍 Montreal