Sr. Director, Business Intelligence and Analytics

Department: Business Intelligence

Employment Type: Full Time

Location: Toronto, ON

Compensation: CA$145,000 - CA$165,000 / year

Description

The Senior Director, Business Intelligence and Analytics is a senior enterprise leader responsible for building and leading GS1 Canada’s business intelligence, analytics, and market insight capability. The role gives the organization a clear, trusted, and evidence-based view of strategic performance, subscriber growth and retention, product and service adoption, sector opportunity, and emerging market dynamics.

The role leads a team of analysts and market intelligence professionals who measure organizational performance, identify growth opportunities, assess subscriber and sector trends, and translate data into clear recommendations for senior leadership. The function will move beyond traditional reporting toward predictive, decision-oriented analytics that explain what is happening, why it matters, what is likely to happen next, and where action is required.

A central mandate is to transform the analytics function through the responsible adoption of artificial intelligence. This leader will establish the roadmap, operating model, capabilities, and governance needed to embed AI into analytical workflows; improve the speed, quality, and reach of insight; and equip the team and business leaders to use AI effectively and responsibly.

The role translates GS1 Canada’s enterprise strategy into measurable outcomes, owns the enterprise KPI and performance framework, and ensures executives and business leaders receive timely, consistent, and decision-ready insight. It partners closely with Product, Subscriber Management, Finance, Marketing,



Industry Relations, Community Engagement, Technology, Operations, Data Governance, Privacy, Cybersecurity, and the AI Council.

This is a high-impact, enterprise-facing leadership role requiring analytical judgment, strategic thinking, executive communication, change leadership, people development, and

Key Responsibilities

Build and Lead the Business Intelligence and Analytics Function

- Build, lead, and mature GS1 Canada’s business intelligence and analytics capability, including enterprise reporting, subscriber and sector analytics, product and service usage analytics, market intelligence, and growth insights.
- Establish a trusted and consistent single version of the truth by aligning data definitions, metrics, dashboards, and reports across business units
- Lead enterprise dashboards, executive scorecards, and recurring insight products covering subscriber growth, retention, churn, adoption, engagement, service usage, sector penetration, revenue performance, and strategic execution.
- Advance the function from descriptive reporting to diagnostic, predictive, and prescriptive insight that identifies drivers, anticipates risks and opportunities, and recommends action.
- Establish standards for analytical quality, metric definitions, dashboard governance, documentation, reproducibility, and executive communication.
- Partner with Technology,



Data Governance, and business teams to improve data accessibility, quality, reliability, and fitness for analytical and AI use.

Lead Subscriber, Sector and Market Intelligence

- Build an integrated intelligence capability that combines subscriber and operational data, sector insight, competitive intelligence, and external market trends.
- Monitor changes in subscriber expectations, digital and agentic commerce, product data management, regulation, sustainability, 2D barcode adoption, AI-enabled data management, and other developments affecting GS1 Canada’s relevance and growth.
- Synthesize quantitative and qualitative signals from sector boards, working groups, subscriber interactions, support channels, research, and industry forums in partnership with relevant business teams.
- Identify enterprise-wide patterns and sector-specific needs, and provide regular executive briefings on market shifts, subscriber expectations, competitors, opportunities, and strategic risks.
- Recommend where insights indicate a need to adjust strategic focus, product priorities, positioning, education, or market engagement.

Own the Enterprise KPI and Measurement Framework

- Define and maintain the enterprise KPI framework, aligned to strategy, subscriber value, growth, adoption, financial performance, and operational outcomes.
- Set consistent definitions and ownership for core measures, including subscriber growth, retention, churn, engagement, adoption, product and service usage, sector penetration, revenue trends, and strategic progress
- Partner with Finance and functional leaders to ensure measures are reliable, decision-practical, a

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