Shape Vitality growth through commercial activation strategy, advisor engagement, and customer adoption at Manulife. Translate priorities into integrated market plans across distribution channels.

This Manager, Growth & Commercial Activation, Vitality role leads strategic initiatives for Traditional and Entrepreneurial distribution. You will define audiences, objectives, value propositions, positioning, messaging, channels, and success measures. The work connects Sales, Marketing, Product, Distribution, Operations, and Technology around measurable business outcomes.

Key Responsibilities:

- Develop and maintain Vitality’s commercial activation strategy
- Translate business priorities into actionable market activation plans
- Create differentiated approaches for advisor segments and distribution models




- Lead integrated go-to-market planning and launch sequencing
- Monitor engagement, activation, growth outcomes, and post-launch improvements

Requirements:

- 5+ years in commercial activation, marketing, product, sales enablement, or related roles
- 3+ years leading cross-functional initiatives
- Experience executing measurable growth or activation strategies
- Robust analytical, communication, presentation, and problem-solving skills
- University degree in business, marketing, commerce, communications, economics, or related discipline

Bring strategic activation, advisor insight, and cross-functional leadership to advance Vitality growth initiatives at Manulife.

📌 Vitality Commercial Activation Manager (London)
🏢 Manulife/John Hancock
📍 London