Lead omnichannel consumer campaigns from Burlington, Ontario, using direct-to-consumer marketing expertise, digital channels, and consumer insights. This versatile role requires office attendance at least 50% monthly.

Reporting to the Director, Consumer/Patient Experience, the Manager supports localized Canadian consumer strategies across assigned brands. The position coordinates planning, content, agency execution, approvals, deployment, measurement, and optimization. It also aligns consumer marketing with patient support program strategies.

Key Responsibilities:

- Develop and execute local consumer campaigns aligned with brand objectives
- Coordinate creative, media, agency, and vendor partners
- Manage campaigns through Medical, Legal, and PAAB/ASC reviews
- Monitor performance, conduct testing, and identify optimization opportunities




- Maintain compliant omnichannel execution across Canadian consumer channels

Requirements:

- Bachelor's degree in marketing, business, communications, life sciences, or related discipline
- Three to five-plus years of CPG or direct-to-consumer marketing experience
- Experience executing national omnichannel, CRM, and digital campaigns
- Strong project management, agency management, and stakeholder capabilities
- Knowledge of Canadian pharmaceutical regulatory requirements strongly preferred

Apply consumer insights, campaign measurement, and compliant omnichannel execution as a Consumer Experience Marketing Manager in Burlington.

📌 Consumer Experience Marketing Manager (Burlington)
🏢 Boehringer Ingelheim
📍 Burlington