Senior Manager, Integrated Marketing (Masterbrand)

Senior Manager, Integrated Marketing (Masterbrand)

Profile

Job Type: Full Time

Function: Marketing

Working Model: Hybrid

Vacancy Status: This position is for an existing, open vacancy

Belong to Something Beautiful

At Sephora Canada, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Ready for a career glow - up? AsSenior Manager, Integrated Marketing, you’ll be driving brand preference, excitement, and client engagement through insight - driven strategies and campaigns. The work you do will impact beauty, as you lead category, gifting, and promotional campaigns that bring Sephora’s differentiators to life. You’ll manage a team of high- performing marketers that’s united in beauty, supported by those who are equally passionate about creating integrated programs that meet Sephora Canada’s key priorities.

As the Senior Manager, Integrated Marketing, you will play a key role on the SEPHORA Canada Marketing team as we fuel our purpose of expanding the way the world sees beauty. Driving brand equity & preference, deepening client engagement, and exploiting competitive advantage through the development of insight driven coordinated campaigns to propel SEPHORA Canada’s strategies and growth initiatives is your mandate.

Directly reporting to Director, Integrated Marketing, you are responsible for the delivery of critical masterbrand campaigns that support category and brand differentiators and key commercial retail moments.



You will bring these to life through integrated strategies and channels to deliver on SEPHORA Canada’s key priorities.

WHAT YOU'LL DO

Champion the SEPHORA Brand in Canada

- Champion the SEPHORA brand as the destination for beauty in Canada, leading Masterbrand strategy and campaign development that builds awareness, strengthens brand love, and reinforces Sephora's brand purpose.
- Develop breakthrough leveraged and local Masterbrand campaigns from inception through to execution and hindsighting, grounded in consumer insights, cultural relevance, and long-term brand strategies.
- Lead top-of-funnel marketing strategy for key brand moments, ensuring Sephora shows up in ways that are distinctive, compelling, and aligned to our brand purpose.
- Drive the development of brand platforms, narratives, and integrated campaign approaches that deepen Sephora's emotional connection with Canadian consumers.
- Identify opportunities to evolve how Sephora communicates its purpose, values, and differentiation in market to strengthen brand preference and competitive advantage.

Drive Results

- Lead the planning and execution of integrated Masterbrand campaigns across channels, ensuring work is delivered on strategy, on brand, on time, and on budget.
- Translate brand strategy into transparent marketing plans and actionable briefs that drive awareness,



consideration, and long-term brand equity.
- Partner with North America teams and external agency partners to deliver local hindsighting on leveraged and local initiatives, applying learnings to improve future campaign effectiveness.
- Expertly develop and manage budgets, identifying opportunities for efficiencies and maintaining continuous contingency planning.
- Establish and evolve performance measurement approaches to evaluate campaign effectiveness, optimize investment, and maximize return on marketing communications activities.
- Balance strategic thinking with strong operational discipline, moving seamlessly from vision and planning through to execution and post-campaign analysis.

Collaborate and Build Partnerships

- Be a critical liaison in North American campaign planning and project process – representing Canadian localization requirements and driving campaign deliverables.
- Partner lockstep with Marketing team Project Managers to ensure seamless workstreams.
- Partner with cross-functional teams and Retails Operations on key seasonal and promotional campaign moments to deliver on-brand, client centric omni-channel communications.
- Manage day to day relationships with external agency partners, such as managing timelines, project-level budget reconciliation and agency status meetings, with both media and creative.
- Lead and coach a high-performing marketer, providing clear direction, development, and support to deliver exceptional work across the DE&I; portfolio & top-of-funnel executional support.
- Build strong partnership among finance team to support efficiencies & month end bal

📌 Senior Manager, Integrated Marketing (Toronto)
🏢 LVMH
📍 Toronto