Lead loyalty strategy and digital transformation for KFC Canada, combining customer data expertise with hands-on execution across restaurants, digital, and delivery.

As Senior Manager, Loyalty & Digital, you will align loyalty and digital strategy with broader business priorities. You will guide customer engagement while launching and scaling rewards programs, supporting e-commerce growth, and using insights to drive decisions. This role requires strategic thinking, precise execution, and strong stakeholder management.

Key Responsibilities:

- Develop and execute loyalty and digital strategy
- Redefine customer engagement across restaurants, digital, and delivery
- Launch and scale successful loyalty or rewards programs
- Drive e-commerce growth and digital transformation initiatives




- Use customer data and insights to guide decisions

Requirements:

- Four-year post-secondary degree in marketing, business, or related field
- Eight or more years in loyalty, CRM, digital, or e-commerce leadership
- Proven success launching and scaling loyalty or rewards programs
- Exceptional communication and stakeholder management skills
- MBA preferred; matrixed-workplace experience preferred

Bring loyalty leadership, digital transformation, customer analytics, and precise execution to KFC Canada’s customer engagement strategy.

📌 Senior Loyalty and Digital Manager (Vaughan)
🏢 Yum! Brands
📍 Vaughan