Lead qualitative research strategy at MERGE, using study design, moderation, and strategic storytelling in a hybrid work model. Shape health and wellness insights through human-first marketing.

As Senior Qualitative Insight Director, you will independently guide projects from design through delivery while coaching strategists. You will write proposals, create discussion guides, moderate interviews and online engagements, analyze themes, and build strategic reports. Client relationships remain central to success.

Key Responsibilities:

- Deliver projects on time against client objectives
- Design studies and write research proposals
- Moderate interviews, groups, Communities, and Remesh engagements
- Connect emerging themes to broader strategic stories
- Mentor strategists and innovate research processes

Requirements:

- Seven-plus years moderating and delivering client work
- Market research or agency experience
- Solid strategic thinking, writing, and presentation skills
- Willingness to travel and flex scheduling
- Commitment to required training and healthcare regulations

Bring qualitative moderation, strategic analysis, and client leadership to MERGE’s health and wellness research practice.

📌 Senior Qualitative Research Director (Quinte West)
🏢 Merge
📍 Quinte West