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Tourism Development Advisor (Planning and Development Officer 1-2) (2 Positions)

Competition # : 49022

Department:Communities, Culture, Tourism & Heritage

Location:WINDSOR

Type of Employment:Permanent

Union Status: NSGEU - NSPG

Closing Date:08-Nov-26 (Applications are accepted until 11:59 PM Atlantic Time)

About Us

The Department of Communities, Culture, Tourism and Heritage supports communities across the province to be welcoming, inclusive, and accessible, providing a great quality of life for Nova Scotians and a memorable experience for visitors. We value the collective diversity of our heritage and our people and believe in the transformative nature of culture to help create healthy, active, growing communities.

Tourism Nova Scotia, a division of CCTH, is focused on attracting visitors to the province and maximizing the value of tourism to Nova Scotia’s economy through experience and sector development, business coaching, marketing, and visitor servicing. This work is guided by the Tourism Sector Strategy for Nova Scotia, a shared strategy with industry and partners that aligns efforts around a vision for sustainable, year-round tourism growth.

About Our Opportunity

As a Tourism Development Advisor, you will play a key role in advancing Nova Scotia’s tourism sector by leading the development of market-ready tourism experiences and destinations that align with visitor demand, travel trends, and strategic priorities.

Working as part of the Experience Development team, you will implement product and experience development initiatives that enhance the quality, competitiveness, and distinctiveness of Nova Scotia’s tourism offerings.



Using a strong understanding of consumer motivations and market research insights, you will support businesses and communities in developing compelling tourism products, experiences, and destinations that increase traveller appeal and strengthen the province’s tourism offering.

In this role, you will provide advisory services and coaching to tourism operators, non-profit organizations, and communities; design and deliver tourism capacity‑building tools, resources, and development programs; evaluate tourism investment opportunities; and support research and planning initiatives that inform product and experience development. You will also build strong partnerships across industry and government to advance strategic development opportunities.

This position operates in a dynamic, relationship-driven workplace and requires strong facilitation, collaboration, communication, and strategic thinking skills, along with the ability to manage multiple priorities.

This position reports to the Manager, Experience Development.

Primary Accountabilities

As the Tourism Development Advisor, you will:

- Lead and implement tourism product and experience development initiatives that improve the quality, sustainability, and market-readiness of Nova Scotia’s tourism offerings.
- Support communities, industry,



and other levels of government in the preparation and implementation of strategic tourism plans.
- Provide coaching and advisory services to tourism businesses, communities, and organizations to support planning, tourism development, and market alignment.
- Design, deliver, and implement development programs across their full lifecycle, including application intake, evaluation, stakeholder coordination, contract management, monitoring, and reporting.
- Build and maintain strong relationships with tourism businesses, industry stakeholders, community organizations, and federal, provincial, and municipal partners to advance development priorities.
- Evaluate tourism-related proposals and investment opportunities, providing analysis and recommendations aligned with strategic objectives.
- Lead or support creation of tourism development resources to inform decision making, including industry capacity‑building resources and research initiatives in collaboration with internal teams and external partners.
- Contribute to departmental communications, including briefing notes, stakeholder correspondence, presentations, and participation in industry events and committees.

Qualifications and Experience

To be successful in this role, you have:

- A bachelor’s degree in Tourism, Public Relations, Business, Community Development or related field plus one (1) year of tourism development experience focussing on tourism product and/or destination development.
- Strong facilitation, interpersonal, relationship‑building, and stakeholder engagement skills, with the ability to work collaboratively across communities, sectors, and partners.
- Demonstrated project managemen

📌 Tourism Development Advisor (Windsor)
🏢 Nova Scotia
📍 Windsor