Lead product positioning and go-to-market strategy at GS1 Canada in Toronto, with hybrid in-person attendance. Shape messaging that drives adoption and growth.

As Product Marketing Manager, you will strategically market assigned products, services, and solutions across GS1 Canada’s portfolio. Reporting to the Marketing Director, you will connect product development with customer needs and business objectives. The role partners with Product Management, Demand Generation, Lifecycle Marketing, Content and Digital Experience, and Sales.

Key Responsibilities:

- Develop product marketing strategies supporting product growth and adoption
- Lead positioning, messaging, and customer-facing product narratives
- Translate technical features into customer-focused perks




- Coordinate go-to-market planning and launch readiness
- Create sales enablement materials and messaging frameworks

Requirements:

- Five-plus years in product or strategic marketing
- Experience developing positioning, messaging, and go-to-market strategies
- Strong product marketing and value proposition knowledge
- Experience leading cross-functional product launches
- Ability to explain complex products through compelling messaging

Bring product marketing, positioning, and launch expertise to strengthen customer understanding and adoption at GS1 Canada.

📌 Product Marketing Manager Toronto
🏢 Gs1ca
📍 Toronto