Job Description:As a Manager, SEO & AI Discovery at Merkle, you will lead SEO strategy across a portfolio of client accounts, setting program direction, owning complex audits and recommendations, and translating search performance into business outcomes. This role is built for a senior individual contributor who can move comfortably between technical SEO, content and on-page strategy, AI-driven discovery, performance measurement, and client advisory. You will serve as a trusted lead for assigned accounts, helping clients understand what is happening, why it matters, and what to do next.Core Responsibilities Lead SEO strategy across assigned accounts: Set search program direction, prioritize workstreams, and ensure recommendations connect to client business goals, marketing priorities, and measurable outcomes.Serve as the day-to-day search lead: Build trusted relationships with client stakeholders, understand their goals, KPIs, business context, priorities, and decision-making dynamics, and translate search priorities into transparent, business-relevant action.Own complex SEO / AI audits and analyses: Independently diagnose performance opportunities across technical SEO, content and on-page optimization, AI Search visibility, competitive landscape, and site architecture.Develop measurement frameworks: Define SEO reporting structures that connect organic visibility, technical health, content performance, classic SERP visibility,



AI Overview presence, LLM visibility, and business outcomes.Turn data into decisions: Analyze data from GSC, GA4, crawl tools, rank tracking, log files, AI visibility platforms, and third-party tools to identify patterns, explain performance shifts, and prioritize action.Create actionable recommendations: Translate findings into prioritized recommendations with explicit impact, effort, dependencies, confidence level, and implementation guidance for client, content, and engineering teams.Lead technical SEO workstreams: Guide recommendations across crawl, indexation, rendering, Java Script SEO, Core Web Vitals, site architecture, internal linking, schema, structured data, migrations, and re-platforming.Advance content and AI Search visibility: Lead search intent mapping, topical authority planning, SERP feature analysis, AI Overview evaluation, LLM visibility analysis, entity and brand authority recommendations, and scalable on-page optimization frameworks.Own delivery quality: Manage assigned SEO workstreams end-to-end, including scoping, work planning, QA, stakeholder updates, timeline management, and on-time delivery.Mentor and review junior work: Coach consultants and staff consultants on analysis planning, data interpretation, recommendation quality, deliverable structure, and client-ready communication.Support

📌 Manager, Seo & Ai Discovery (Toronto)
🏢 dentsu
📍 Toronto