Algonquin ResortSt. Andrews, NB E5B1T7, CANDescriptionTHE OPPORTUNITY:DIRECTOR OF MARKETING (ON-SITE)REPORTS TO DIRECTOR OF SALES AND MARKETINGTHE COMPANY:Passion Drives Performance. InnVest succeeds because our people love what we do. Our entire team shares a deep-rooted passion for the world of hospitality & travel that extends far beyond the walls of our offices and locations.Our company culture is built on collaboration. A nimble team where everyone has a voice at the table and an chance to pursue their passions. Our skillsets are as diverse as our portfolio, but we all have a singular focus: a belief that partnerships deliver the best results, an entrepreneurial approach to decision making, respect for others, a strong sense of integrity and a curiosity to challenge the status quo.With over 100 hotels in our portfolio, representing 18 internationally recognized hotel brands, InnVest is the largest independent owner of hotels in Canada. In addition, our management team oversees the day-to-day activities of almost 80 hotels also making InnVest the largest independent operator of hotels in Canada. InnVest's portfolio is geographically diverse with hotels from Vancouver, BC to Corner Brook, NL but also experientially diverse from roadside inns to luxury urban properties.At InnVest, our mission is simple – to deliver outstanding guest experiences and superior returns on quality hospitality investment. A career at InnVest will provide you with unrivalled opportunities and invaluable exposure to Canada's largest independently-owned and operated hotel portfolio.THE HOTEL:The Algonquin Resort St. Andrews by-the-Sea, Autograph CollectionExactly Like Nothing ElseFor over a century, The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection has welcomed travelers to an exquisite stay in New Brunswick. Located in historic St. Andrews, voted as Canada's top destination by USA Today, the resort is unique in its offerings: an idyllic seaside town with locally authentic dining & shops, the region's warmest swimming at Katy's Cove beach and award-winning whale watching, all at our doorstep. Featuring 235 luxury Guestrooms, five dining outlets, an award-winning 18-hole golf course, full conference centre and spa, The Algonquin is the centerpiece of Maritime hospitality.Under the stewardship of InnVest, Canada's largest owner & operator of hotels, significant investments are currently underway including a thoughtful reimagining of all Guestrooms, restaurants & public spaces as well as the opening of a new Nordic Spa, supporting our year-round offerings. Since 1889, The Algonquin has led the way for Canadian resort innovation - join us as we embark on our second century of authentic Maritime hospitality.Be where you can do your best work,



Begin your purpose, Belong to an amazing global team, and Become the best version of yourself.THE ROLE:The Director of Marketing will be responsible for the Marketing, Public Relations, and overall brand efforts for the Algonquin Resort. This onsite position will collaborate with the sales and marketing team, as well as the executive committee to build campaigns to drive revenue.ACTIVITIES:The duties and responsibilities for the Director of Marketing include, but are not limited to the following:Overall ResponsibilitiesLead all marketing, public relations, and brand efforts for The Algonquin ResortBuild campaigns that drive revenue while reinforcing the resort as a leading destination in St. Andrews and Atlantic CanadaSupport the Sales and Marketing team, along with external partners such as agencies, photographers, and mediaDevelop sales tools and promotional materials, including presentation decks, unique promotions, and supporting collateralEnsure the resort's look, voice, and messaging are consistent across all platforms including website, social media, advertising, and on-property materialsStay connected to the local community through events, partnerships, and tourism initiativesContribute to the leadership team and support overall business planning and performancePrepare monthly reports with clear insights on results, opportunities, and next stepsBuild relationships with regional tourism partners, media, and industry contactsManage marketing budgets, forecasts, and expenses responsiblyPublic Relations and CommunicationsPlan and deliver a yearly public relations strategy that supports both awareness and bookingsAct as the main contact for media, including travel writers, local press, and influencersWrite and manage press releases, story ideas, and media outreachHost media stays and coordinate photography, video shoots, and interviews on propertyMaintain strong working relationships with the local DMO, tourism boards and Marriott brand teamsSupport local partnerships and community involvement in a way that feels authentic to the resortMonitor online reviews and help protect the resort's reputationKeep photo libraries, media lists, and press materials up to dateIdentify opportunities for awards, recognition,



and industry exposureSupport communications across departments to enhance the guest experienceStep in to guide messaging if any issues or sensitive situations ariseMarketingPlan and execute marketing campaigns that drive bookings across rooms, events, activations and experiencesWork closely with sales & revenue teams to align marketing with demand and need periodsSupport business across key segments such as leisure, incentive, association, weddings, corporate groups, and local eventsOversee the website and third-party listings to ensure all content is accurate and performing wellLead marketing efforts for the full resort experience including accommodations, dining, golf, spa, and seasonal programmingExecute social media direction with a focus on strong visuals, storytelling, and steady growthOversee all creative assets including photography, video, print, and digital materialsBuild and manage annual marketing plans and budgetsFind new ways to promote the resort through partnerships, campaigns, and local collaborationsLead content optimization with a focus on SEO and AI-driven best practicesDrive incremental demand during need periods through targeted local and regional marketing initiatives across resort outletsInternal CommunicationsSupport leadership with clear and consistent internal communicationHelp keep teams informed and aligned across departmentsContribute to initiatives that strengthen team culture and engagementManage execution of initiatives and activationsProvide guidance for media interactions when neededSupport communication planning during operational challenges or emergenciesPromote a positive and professional team environment through strong communicationCOMPETENCIES WE ARE SEEKING:Bachelor's degree in Marketing, Communications, Business, or related field required.Minimum 3 years of progressive marketing experience.Proven success in developing and executing integrated marketing, advertising, and public relations strategies that drive business growth.Strong knowledge of digital marketing, media relations, content development, social media management, and CRM platforms.Experience managing brand reputation, media partnerships, press relations, and crisis communications.Advanced analytical, budgeting, project management, and communication skills.Experience within hospitality, tourism, resort, or destination marketing environments required.Must be located or willing to relocate to St Andrews New BrunswickInnVest Hotels is an inclusive employer. As such, we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We appreciate all applications, however only those applicants selected for an interview will be contacted.

📌 Director Of Marketing (Saint John)
🏢 Algonquin Resort
📍 Saint John