Are you a motivated automotive sales leader who knows how to build a winning team, drive sales performance, and deliver an exceptional customer experience? We’re looking for an experienced, results-driven Automotive Sales Manager to lead our sales department and help take our dealership to the next level. This is an exciting opportunity for a proven leader who thrives in a fast-paced environment, enjoys developing people, and understands how to turn opportunities into results.

About the Role

As the Sales Manager, you will oversee the day-to-day operations of the sales department, lead and coach a team of sales professionals, and ensure the dealership consistently achieves its sales, profitability, and customer satisfaction goals.

You will play a key role in developing sales strategies, managing inventory, improving processes, and creating a positive, high-performance culture.

Key Responsibilities

- Lead, motivate, and develop the sales team to achieve monthly and annual sales targets.
- Manage daily sales operations, including new and pre-owned vehicle sales.
- Coach sales consultants on prospecting, follow-up, customer engagement, negotiation, and closing techniques.
- Monitor sales performance, gross profit, key performance indicators (KPIs), and customer satisfaction metrics.
- Work with the finance and insurance team to support vehicle sales and maximize dealership profitability.
- Oversee sales opportunities, trade-in evaluations, deal structuring, and inventory merchandising.
- Ensure effective use of the dealership management system and customer relationship management (CRM) tools.
- Develop and implement strategies to generate leads, increase showroom traffic, and improve conversion rates.




- Maintain strong relationships with customers and resolve escalated concerns professionally.
- Collaborate with the General Manager and other department leaders to achieve dealership objectives.
- Ensure compliance with dealership policies, manufacturer standards, and applicable consumer protection regulations.

Qualifications and Experience

- Previous experience in automotive sales, with sales management or leadership experience strongly preferred.
- A proven ability to meet sales targets and improve department performance.
- Strong leadership, coaching, communication, and negotiation skills.
- Solid understanding of automotive sales processes, vehicle appraisals, trade-ins, and deal profitability.
- Experience with CRM systems, dealership management software, and sales reporting.
- A customer-focused mindset with a commitment to professional and ethical sales practices.
- Strong organizational skills and the ability to manage competing priorities.
- A valid driver's licence and an acceptable driving record.

Why Work for Bruce Honda:

- Supportive Team Culture: We pride ourselves on fostering a collaborative, supportive team environment.
- Growth opportunities Opportunities: We invest in your professional development for long-term success.
- Competitive Compensation and Benefits: We understand the value of your skills and hard work! That's why we offer a competitive compensation package and a comprehensive benefits program.
- Work-Life Balance: We understand the value of maintaining a healthy work-life balance!

- We thank all applicants for their interest; however, only qualified candidates will be contacted for interviews.

- We will accommodate the needs of qualified applicants on request, under the Human Rights Code in all parts of the hiring process.

📌 Automotive Sales Manager (Yarmouth)
🏢 Bruce Automotive Group
📍 Yarmouth